iFood
Brazil's largest food delivery platform for restaurants and groceries.
iFood at a glance
iFood is a food & delivery website and one of the most visited sites in Brazil, currently ranked #169 in the country. It was founded in 2011 by Patrick Sigrist, Eduardo Pita, Felipe Lacerda, Fernando Martins and is headquartered in Osasco, Brazil. Today iFood is owned by iFood (Prosus / Just Eat Takeaway stake). Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through commissions, delivery fees, advertising. Its closest rivals include rappi.com.br, 99food.com.br, keeta.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ifood | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Brazil
Company information
- Website
- ifood.com.br
- Sector
- Food & Delivery
- Owner
- iFood (Prosus / Just Eat Takeaway stake)
- Owner type
- Private company
- Founders
- Patrick Sigrist, Eduardo Pita, Felipe Lacerda, Fernando Martins
- Founded
- 2011
- Headquarters
- Osasco, Brazil
- Employees
- 6,000+
- Ownership
- iFood (Prosus / Just Eat Takeaway stake) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
iFood operates a food and grocery delivery platform focused on Brazil. Brazil's largest food delivery platform for restaurants and groceries. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Delivery fees
- Advertising
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #169 in this index
- Sector rank
- Leading food & delivery site in Brazil
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rappi.com.br | ≈ 66 million / month | #170 class competitor | — |
| 99food.com.br | ≈ 49.5 million / month | #171 class competitor | — |
| keeta.com | ≈ 33 million / month | #172 class competitor | — |
What is iFood?
iFood (ifood.com.br) is a food and grocery delivery platform serving users in Brazil. Brazil's largest food delivery platform for restaurants and groceries. It ranks #169 among the most visited websites in the country in this index, within the food & delivery category.
Who owns iFood?
The site is operated by iFood (Prosus / Just Eat Takeaway stake), founded by Patrick Sigrist, Eduardo Pita, Felipe Lacerda, Fernando Martins. The company was established in 2011 and is headquartered in Osasco, Brazil. It employs around 6,000+.
Traffic and audience
Traffic estimates place iFood at roughly 110 million visits per month, about 3.7 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How iFood makes money
Revenue comes primarily from commissions, alongside delivery fees, advertising.
Competitors in Brazil
Its closest rivals include rappi.com.br, 99food.com.br, keeta.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
iFood is founded in Osasco, Brazil.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #169 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns iFood?
iFood is operated by iFood (Prosus / Just Eat Takeaway stake). Private company structure, based on public filings and press reporting.
Where is iFood headquartered?
iFood is headquartered in Osasco, Brazil.
When was iFood founded?
iFood was founded in 2011 by Patrick Sigrist, Eduardo Pita, Felipe Lacerda, Fernando Martins.
How many employees does iFood have?
iFood employs approximately 6,000+ people.
What is iFood's revenue?
iFood's revenue: ≈ $2 billion annual revenue (est.).
Who are iFood's competitors?
Main competitors in Brazil include rappi.com.br, 99food.com.br, keeta.com.
How does iFood make money?
Mainly commissions, delivery fees, advertising.
Is iFood publicly traded?
No — iFood is not listed as an independent public company; it is operated by iFood (Prosus / Just Eat Takeaway stake).
How many visitors does iFood get?
Third-party estimates place iFood at roughly 110 million visits per month, mostly from Brazil, with 89% mobile traffic.
Is iFood safe?
iFood is an established food & delivery site founded in 2011 and ranked #169 in Brazil; use the official domain ifood.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsifood.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos