Mundo Educação
A Brazilian educational site with articles for students on school subjects.
Mundo Educação at a glance
Mundo Educação is an education website and one of the most visited sites in Brazil, currently ranked #165 in the country. It was founded in 2006 by Not publicly disclosed and is headquartered in São Paulo, Brazil. Today Mundo Educação is owned by UOL. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include brasilescola.uol.com.br, todamateria.com.br, infoescola.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mundo educação | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Brazil
Company information
- Website
- mundoeducacao.uol.com.br
- Sector
- Education
- Owner
- UOL
- Owner type
- Subsidiary of private company
- Founders
- Not publicly disclosed
- Founded
- 2006
- Headquarters
- São Paulo, Brazil
- Employees
- 100+
- Ownership
- UOL controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mundo Educação operates an education platform focused on Brazil. A Brazilian educational site with articles for students on school subjects. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #165 in this index
- Sector rank
- Leading education site in Brazil
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| brasilescola.uol.com.br | ≈ 30 million / month | #166 class competitor | — |
| todamateria.com.br | ≈ 22.5 million / month | #167 class competitor | — |
| infoescola.com | ≈ 15 million / month | #168 class competitor | — |
What is Mundo Educação?
Mundo Educação (mundoeducacao.uol.com.br) is an education platform serving users in Brazil. A Brazilian educational site with articles for students on school subjects. It ranks #165 among the most visited websites in the country in this index, within the education category.
Who owns Mundo Educação?
The site is operated by UOL, founded by Not publicly disclosed. The company was established in 2006 and is headquartered in São Paulo, Brazil. It employs around 100+.
Traffic and audience
Traffic estimates place Mundo Educação at roughly 50 million visits per month, about 1.7 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Mundo Educação makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Brazil
Its closest rivals include brasilescola.uol.com.br, todamateria.com.br, infoescola.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Mundo Educação is founded in São Paulo, Brazil.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #165 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Mundo Educação?
Mundo Educação is operated by UOL. Subsidiary of private company structure, based on public filings and press reporting.
Where is Mundo Educação headquartered?
Mundo Educação is headquartered in São Paulo, Brazil.
When was Mundo Educação founded?
Mundo Educação was founded in 2006 by Not publicly disclosed.
How many employees does Mundo Educação have?
Mundo Educação employs approximately 100+ people.
What is Mundo Educação's revenue?
Mundo Educação's revenue: ≈ $20 million annual revenue (est.).
Who are Mundo Educação's competitors?
Main competitors in Brazil include brasilescola.uol.com.br, todamateria.com.br, infoescola.com.
How does Mundo Educação make money?
Mainly digital advertising.
Is Mundo Educação publicly traded?
No — Mundo Educação is not listed as an independent public company; it is operated by UOL.
How many visitors does Mundo Educação get?
Third-party estimates place Mundo Educação at roughly 50 million visits per month, mostly from Brazil, with 66% mobile traffic.
Is Mundo Educação safe?
Mundo Educação is an established education site founded in 2006 and ranked #165 in Brazil; use the official domain mundoeducacao.uol.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmundoeducacao.uol.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos