Toda Matéria
A Brazilian study site with summaries and exercises for school students.
Toda Matéria at a glance
Toda Matéria is an education website and one of the most visited sites in Brazil, currently ranked #164 in the country. It was founded in 2008 by Not publicly disclosed and is headquartered in Brazil. Today Toda Matéria is owned by 7Graus. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include brasilescola.uol.com.br, mundoeducacao.uol.com.br, infoescola.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| toda matéria | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Brazil
Company information
- Website
- todamateria.com.br
- Sector
- Education
- Owner
- 7Graus
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2008
- Headquarters
- Brazil
- Employees
- 50+
- Ownership
- 7Graus controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Toda Matéria operates an education platform focused on Brazil. A Brazilian study site with summaries and exercises for school students. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #164 in this index
- Sector rank
- Leading education site in Brazil
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| brasilescola.uol.com.br | ≈ 36 million / month | #165 class competitor | — |
| mundoeducacao.uol.com.br | ≈ 27 million / month | #166 class competitor | — |
| infoescola.com | ≈ 18 million / month | #167 class competitor | — |
What is Toda Matéria?
Toda Matéria (todamateria.com.br) is an education platform serving users in Brazil. A Brazilian study site with summaries and exercises for school students. It ranks #164 among the most visited websites in the country in this index, within the education category.
Who owns Toda Matéria?
The site is operated by 7Graus, founded by Not publicly disclosed. The company was established in 2008 and is headquartered in Brazil. It employs around 50+.
Traffic and audience
Traffic estimates place Toda Matéria at roughly 60 million visits per month, about 2 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Toda Matéria makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Brazil
Its closest rivals include brasilescola.uol.com.br, mundoeducacao.uol.com.br, infoescola.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Toda Matéria is founded in Brazil.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #164 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Toda Matéria?
Toda Matéria is operated by 7Graus. Private company structure, based on public filings and press reporting.
Where is Toda Matéria headquartered?
Toda Matéria is headquartered in Brazil.
When was Toda Matéria founded?
Toda Matéria was founded in 2008 by Not publicly disclosed.
How many employees does Toda Matéria have?
Toda Matéria employs approximately 50+ people.
What is Toda Matéria's revenue?
Toda Matéria's revenue: ≈ $15 million annual revenue (est.).
Who are Toda Matéria's competitors?
Main competitors in Brazil include brasilescola.uol.com.br, mundoeducacao.uol.com.br, infoescola.com.
How does Toda Matéria make money?
Mainly digital advertising.
Is Toda Matéria publicly traded?
No — Toda Matéria is not listed as an independent public company; it is operated by 7Graus.
How many visitors does Toda Matéria get?
Third-party estimates place Toda Matéria at roughly 60 million visits per month, mostly from Brazil, with 66% mobile traffic.
Is Toda Matéria safe?
Toda Matéria is an established education site founded in 2008 and ranked #164 in Brazil; use the official domain todamateria.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstodamateria.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos