Detran SP
São Paulo's traffic department portal for licences, vehicle services and fines.
Detran SP at a glance
Detran SP is a government website and one of the most visited sites in Brazil, currently ranked #160 in the country. It was founded in 1941 by State of São Paulo and is headquartered in São Paulo, Brazil. Today Detran SP is owned by Detran-SP. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through service fees. Its closest rivals include gov.br, senatran.gov.br, detran.rj.gov.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| detran sp | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Brazil
Company information
- Website
- detran.sp.gov.br
- Sector
- Government
- Owner
- Detran-SP
- Owner type
- Government agency
- Founders
- State of São Paulo
- Founded
- 1941
- Headquarters
- São Paulo, Brazil
- Employees
- 3,000+
- Ownership
- Detran-SP controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Detran SP operates an official government service portal focused on Brazil. São Paulo's traffic department portal for licences, vehicle services and fines. Revenue comes mainly from service fees, supported by the other lines listed below.
- Service fees
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #160 in this index
- Sector rank
- Leading government site in Brazil
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gov.br | ≈ 12 million / month | #161 class competitor | — |
| senatran.gov.br | ≈ 9 million / month | #162 class competitor | — |
| detran.rj.gov.br | ≈ 6 million / month | #163 class competitor | — |
What is Detran SP?
Detran SP (detran.sp.gov.br) is an official government service portal serving users in Brazil. São Paulo's traffic department portal for licences, vehicle services and fines. It ranks #160 among the most visited websites in the country in this index, within the government category.
Who owns Detran SP?
The site is operated by Detran-SP, founded by State of São Paulo. The company was established in 1941 and is headquartered in São Paulo, Brazil. It employs around 3,000+.
Traffic and audience
Traffic estimates place Detran SP at roughly 20 million visits per month, about 0.7 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Detran SP makes money
Revenue comes primarily from service fees, alongside .
Competitors in Brazil
Its closest rivals include gov.br, senatran.gov.br, detran.rj.gov.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1941
Detran SP is founded in São Paulo, Brazil.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #160 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Detran SP?
Detran SP is operated by Detran-SP. Government agency structure, based on public filings and press reporting.
Where is Detran SP headquartered?
Detran SP is headquartered in São Paulo, Brazil.
When was Detran SP founded?
Detran SP was founded in 1941 by State of São Paulo.
How many employees does Detran SP have?
Detran SP employs approximately 3,000+ people.
What is Detran SP's revenue?
Detran SP's revenue: N/A (public service).
Who are Detran SP's competitors?
Main competitors in Brazil include gov.br, senatran.gov.br, detran.rj.gov.br.
How does Detran SP make money?
Mainly service fees.
Is Detran SP publicly traded?
Detran SP's ownership: Government agency.
How many visitors does Detran SP get?
Third-party estimates place Detran SP at roughly 20 million visits per month, mostly from Brazil, with 69% mobile traffic.
Is Detran SP safe?
Detran SP is an established government site founded in 1941 and ranked #160 in Brazil; use the official domain detran.sp.gov.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdetran.sp.gov.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos