Gob.mx
The Mexican federal government's single portal for public services and procedures.
Gob.mx at a glance
Gob.mx is a government website and one of the most visited sites in Mexico, currently ranked #149 in the country. It was founded in 2015 by Government of Mexico and is headquartered in Mexico City, Mexico. Today Gob.mx is owned by Government of Mexico. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through public funding. Its closest rivals include sat.gob.mx, imss.gob.mx, infonavit.org.mx.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gob.mx | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Mexico
Company information
- Website
- gob.mx
- Sector
- Government
- Owner
- Government of Mexico
- Owner type
- Government agency
- Founders
- Government of Mexico
- Founded
- 2015
- Headquarters
- Mexico City, Mexico
- Employees
- 500+
- Ownership
- Government of Mexico controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Gob.mx operates an official government service portal focused on Mexico. The Mexican federal government's single portal for public services and procedures. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #149 in this index
- Sector rank
- Leading government site in Mexico
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sat.gob.mx | ≈ 90 million / month | #150 class competitor | — |
| imss.gob.mx | ≈ 67.5 million / month | #151 class competitor | — |
| infonavit.org.mx | ≈ 45 million / month | #152 class competitor | — |
What is Gob.mx?
Gob.mx (gob.mx) is an official government service portal serving users in Mexico. The Mexican federal government's single portal for public services and procedures. It ranks #149 among the most visited websites in the country in this index, within the government category.
Who owns Gob.mx?
The site is operated by Government of Mexico, founded by Government of Mexico. The company was established in 2015 and is headquartered in Mexico City, Mexico. It employs around 500+.
Traffic and audience
Traffic estimates place Gob.mx at roughly 150 million visits per month, about 5 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Gob.mx makes money
Revenue comes primarily from public funding, alongside .
Competitors in Mexico
Its closest rivals include sat.gob.mx, imss.gob.mx, infonavit.org.mx.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Gob.mx is founded in Mexico City, Mexico.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #149 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Gob.mx?
Gob.mx is operated by Government of Mexico. Government agency structure, based on public filings and press reporting.
Where is Gob.mx headquartered?
Gob.mx is headquartered in Mexico City, Mexico.
When was Gob.mx founded?
Gob.mx was founded in 2015 by Government of Mexico.
How many employees does Gob.mx have?
Gob.mx employs approximately 500+ people.
What is Gob.mx's revenue?
Gob.mx's revenue: N/A (public service).
Who are Gob.mx's competitors?
Main competitors in Mexico include sat.gob.mx, imss.gob.mx, infonavit.org.mx.
How does Gob.mx make money?
Mainly public funding.
Is Gob.mx publicly traded?
Gob.mx's ownership: Government agency.
How many visitors does Gob.mx get?
Third-party estimates place Gob.mx at roughly 150 million visits per month, mostly from Mexico, with 69% mobile traffic.
Is Gob.mx safe?
Gob.mx is an established government site founded in 2015 and ranked #149 in Mexico; use the official domain gob.mx and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgob.mx
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos