SAT
The Mexican tax authority portal for tax filing, e-invoicing and RFC services.
SAT at a glance
SAT is a government website and one of the most visited sites in Mexico, currently ranked #148 in the country. It was founded in 1997 by Government of Mexico and is headquartered in Mexico City, Mexico. Today SAT is owned by Servicio de Administración Tributaria. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through public funding. Its closest rivals include gob.mx, imss.gob.mx, infonavit.org.mx.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sat | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Mexico
Company information
- Website
- sat.gob.mx
- Sector
- Government
- Owner
- Servicio de Administración Tributaria
- Owner type
- Government agency
- Founders
- Government of Mexico
- Founded
- 1997
- Headquarters
- Mexico City, Mexico
- Employees
- 40,000+
- Ownership
- Servicio de Administración Tributaria controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SAT operates an official government service portal focused on Mexico. The Mexican tax authority portal for tax filing, e-invoicing and RFC services. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #148 in this index
- Sector rank
- Leading government site in Mexico
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gob.mx | ≈ 48 million / month | #149 class competitor | — |
| imss.gob.mx | ≈ 36 million / month | #150 class competitor | — |
| infonavit.org.mx | ≈ 24 million / month | #151 class competitor | — |
What is SAT?
SAT (sat.gob.mx) is an official government service portal serving users in Mexico. The Mexican tax authority portal for tax filing, e-invoicing and RFC services. It ranks #148 among the most visited websites in the country in this index, within the government category.
Who owns SAT?
The site is operated by Servicio de Administración Tributaria, founded by Government of Mexico. The company was established in 1997 and is headquartered in Mexico City, Mexico. It employs around 40,000+.
Traffic and audience
Traffic estimates place SAT at roughly 80 million visits per month, about 2.7 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How SAT makes money
Revenue comes primarily from public funding, alongside .
Competitors in Mexico
Its closest rivals include gob.mx, imss.gob.mx, infonavit.org.mx.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
SAT is founded in Mexico City, Mexico.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #148 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns SAT?
SAT is operated by Servicio de Administración Tributaria. Government agency structure, based on public filings and press reporting.
Where is SAT headquartered?
SAT is headquartered in Mexico City, Mexico.
When was SAT founded?
SAT was founded in 1997 by Government of Mexico.
How many employees does SAT have?
SAT employs approximately 40,000+ people.
What is SAT's revenue?
SAT's revenue: N/A (public service).
Who are SAT's competitors?
Main competitors in Mexico include gob.mx, imss.gob.mx, infonavit.org.mx.
How does SAT make money?
Mainly public funding.
Is SAT publicly traded?
SAT's ownership: Government agency.
How many visitors does SAT get?
Third-party estimates place SAT at roughly 80 million visits per month, mostly from Mexico, with 69% mobile traffic.
Is SAT safe?
SAT is an established government site founded in 1997 and ranked #148 in Mexico; use the official domain sat.gob.mx and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssat.gob.mx
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos