Gov.br
Brazil's federal government portal and single sign-on for public services.
Gov.br at a glance
Gov.br is a government website and one of the most visited sites in Brazil, currently ranked #157 in the country. It was founded in 2019 by Federal Government of Brazil and is headquartered in Brasília, Brazil. Today Gov.br is owned by Federal Government of Brazil. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through public funding. Its closest rivals include receita.fazenda.gov.br, inss.gov.br, caixa.gov.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gov.br | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Brazil
Company information
- Website
- gov.br
- Sector
- Government
- Owner
- Federal Government of Brazil
- Owner type
- Government agency
- Founders
- Federal Government of Brazil
- Founded
- 2019
- Headquarters
- Brasília, Brazil
- Employees
- 500+
- Ownership
- Federal Government of Brazil controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Gov.br operates an official government service portal focused on Brazil. Brazil's federal government portal and single sign-on for public services. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #157 in this index
- Sector rank
- Leading government site in Brazil
- Global rank
- 200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| receita.fazenda.gov.br | ≈ 180 million / month | #158 class competitor | — |
| inss.gov.br | ≈ 135 million / month | #159 class competitor | — |
| caixa.gov.br | ≈ 90 million / month | #160 class competitor | — |
What is Gov.br?
Gov.br (gov.br) is an official government service portal serving users in Brazil. Brazil's federal government portal and single sign-on for public services. It ranks #157 among the most visited websites in the country in this index, within the government category.
Who owns Gov.br?
The site is operated by Federal Government of Brazil, founded by Federal Government of Brazil. The company was established in 2019 and is headquartered in Brasília, Brazil. It employs around 500+.
Traffic and audience
Traffic estimates place Gov.br at roughly 300 million visits per month, about 10 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Gov.br makes money
Revenue comes primarily from public funding, alongside .
Competitors in Brazil
Its closest rivals include receita.fazenda.gov.br, inss.gov.br, caixa.gov.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2019
Gov.br is founded in Brasília, Brazil.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #157 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Gov.br?
Gov.br is operated by Federal Government of Brazil. Government agency structure, based on public filings and press reporting.
Where is Gov.br headquartered?
Gov.br is headquartered in Brasília, Brazil.
When was Gov.br founded?
Gov.br was founded in 2019 by Federal Government of Brazil.
How many employees does Gov.br have?
Gov.br employs approximately 500+ people.
What is Gov.br's revenue?
Gov.br's revenue: N/A (public service).
Who are Gov.br's competitors?
Main competitors in Brazil include receita.fazenda.gov.br, inss.gov.br, caixa.gov.br.
How does Gov.br make money?
Mainly public funding.
Is Gov.br publicly traded?
Gov.br's ownership: Government agency.
How many visitors does Gov.br get?
Third-party estimates place Gov.br at roughly 300 million visits per month, mostly from Brazil, with 69% mobile traffic.
Is Gov.br safe?
Gov.br is an established government site founded in 2019 and ranked #157 in Brazil; use the official domain gov.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgov.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos