B3
The site of Brazil's stock exchange with market data, listings and investor education.
B3 at a glance
B3 is a finance & banking website and one of the most visited sites in Brazil, currently ranked #156 in the country. It was founded in 2017 by BM&FBOVESPA, Cetip merger and is headquartered in São Paulo, Brazil. Today B3 is owned by B3 S.A.. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through trading fees, listing fees, data licensing. Its closest rivals include infomoney.com.br, xpi.com.br, investing.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| b3 | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Brazil
Company information
- Website
- b3.com.br
- Sector
- Finance & Banking
- Owner
- B3 S.A.
- Owner type
- Public company
- Founders
- BM&FBOVESPA, Cetip merger
- Founded
- 2017
- Headquarters
- São Paulo, Brazil
- Employees
- 2,000+
- Ownership
- B3 S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- Portuguese, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
B3 operates a bank and digital financial platform focused on Brazil. The site of Brazil's stock exchange with market data, listings and investor education. Revenue comes mainly from trading fees, supported by the other lines listed below.
- Trading fees
- Listing fees
- Data licensing
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #156 in this index
- Sector rank
- Leading finance & banking site in Brazil
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| infomoney.com.br | ≈ 12 million / month | #157 class competitor | — |
| xpi.com.br | ≈ 9 million / month | #158 class competitor | — |
| investing.com | ≈ 6 million / month | #159 class competitor | — |
What is B3?
B3 (b3.com.br) is a bank and digital financial platform serving users in Brazil. The site of Brazil's stock exchange with market data, listings and investor education. It ranks #156 among the most visited websites in the country in this index, within the finance & banking category.
Who owns B3?
The site is operated by B3 S.A., founded by BM&FBOVESPA, Cetip merger. The company was established in 2017 and is headquartered in São Paulo, Brazil. It employs around 2,000+.
Traffic and audience
Traffic estimates place B3 at roughly 20 million visits per month, about 0.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How B3 makes money
Revenue comes primarily from trading fees, alongside listing fees, data licensing.
Competitors in Brazil
Its closest rivals include infomoney.com.br, xpi.com.br, investing.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
B3 is founded in São Paulo, Brazil.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #156 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns B3?
B3 is operated by B3 S.A.. Public company structure, based on public filings and press reporting.
Where is B3 headquartered?
B3 is headquartered in São Paulo, Brazil.
When was B3 founded?
B3 was founded in 2017 by BM&FBOVESPA, Cetip merger.
How many employees does B3 have?
B3 employs approximately 2,000+ people.
What is B3's revenue?
B3's revenue: ≈ $1.5 billion annual revenue (est.).
Who are B3's competitors?
Main competitors in Brazil include infomoney.com.br, xpi.com.br, investing.com.
How does B3 make money?
Mainly trading fees, listing fees, data licensing.
Is B3 publicly traded?
B3's ownership: Public company.
How many visitors does B3 get?
Third-party estimates place B3 at roughly 20 million visits per month, mostly from Brazil, with 82% mobile traffic.
Is B3 safe?
B3 is an established finance & banking site founded in 2017 and ranked #156 in Brazil; use the official domain b3.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsb3.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos