Banorte
The site of a leading Mexican-owned bank.
Banorte at a glance
Banorte is a finance & banking website and one of the most visited sites in Mexico, currently ranked #139 in the country. It was founded in 1899 by Banco Mercantil de Monterrey and is headquartered in Monterrey, Mexico. Today Banorte is owned by Grupo Financiero Banorte. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include bbva.mx, santander.com.mx, banamex.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banorte | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Mexico
Company information
- Website
- banorte.com
- Sector
- Finance & Banking
- Owner
- Grupo Financiero Banorte
- Owner type
- Public company
- Founders
- Banco Mercantil de Monterrey
- Founded
- 1899
- Headquarters
- Monterrey, Mexico
- Employees
- 30,000+
- Ownership
- Grupo Financiero Banorte controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $9 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $9 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banorte operates a bank and digital financial platform focused on Mexico. The site of a leading Mexican-owned bank. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #139 in this index
- Sector rank
- Leading finance & banking site in Mexico
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bbva.mx | ≈ 30 million / month | #140 class competitor | — |
| santander.com.mx | ≈ 22.5 million / month | #141 class competitor | — |
| banamex.com | ≈ 15 million / month | #142 class competitor | — |
What is Banorte?
Banorte (banorte.com) is a bank and digital financial platform serving users in Mexico. The site of a leading Mexican-owned bank. It ranks #139 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banorte?
The site is operated by Grupo Financiero Banorte, founded by Banco Mercantil de Monterrey. The company was established in 1899 and is headquartered in Monterrey, Mexico. It employs around 30,000+.
Traffic and audience
Traffic estimates place Banorte at roughly 50 million visits per month, about 1.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banorte makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Mexico
Its closest rivals include bbva.mx, santander.com.mx, banamex.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1899
Banorte is founded in Monterrey, Mexico.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #139 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banorte?
Banorte is operated by Grupo Financiero Banorte. Public company structure, based on public filings and press reporting.
Where is Banorte headquartered?
Banorte is headquartered in Monterrey, Mexico.
When was Banorte founded?
Banorte was founded in 1899 by Banco Mercantil de Monterrey.
How many employees does Banorte have?
Banorte employs approximately 30,000+ people.
What is Banorte's revenue?
Banorte's revenue: ≈ $9 billion annual revenue (est.).
Who are Banorte's competitors?
Main competitors in Mexico include bbva.mx, santander.com.mx, banamex.com.
How does Banorte make money?
Mainly net interest income, fees.
Is Banorte publicly traded?
Banorte's ownership: Public company.
How many visitors does Banorte get?
Third-party estimates place Banorte at roughly 50 million visits per month, mostly from Mexico, with 82% mobile traffic.
Is Banorte safe?
Banorte is an established finance & banking site founded in 1899 and ranked #139 in Mexico; use the official domain banorte.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbanorte.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos