BBVA México
The site of Mexico's largest bank for accounts, cards and loans.
BBVA México at a glance
BBVA México is a finance & banking website and one of the most visited sites in Mexico, currently ranked #138 in the country. It was founded in 1932 by Banco de Comercio and is headquartered in Mexico City, Mexico. Today BBVA México is owned by BBVA México (Grupo BBVA). Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include banorte.com, santander.com.mx, banamex.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bbva méxico | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Mexico
Company information
- Website
- bbva.mx
- Sector
- Finance & Banking
- Owner
- BBVA México (Grupo BBVA)
- Owner type
- Subsidiary of public company
- Founders
- Banco de Comercio
- Founded
- 1932
- Headquarters
- Mexico City, Mexico
- Employees
- 40,000+
- Ownership
- BBVA México (Grupo BBVA) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $15 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BBVA México operates a bank and digital financial platform focused on Mexico. The site of Mexico's largest bank for accounts, cards and loans. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #138 in this index
- Sector rank
- Leading finance & banking site in Mexico
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| banorte.com | ≈ 54 million / month | #139 class competitor | — |
| santander.com.mx | ≈ 40.5 million / month | #140 class competitor | — |
| banamex.com | ≈ 27 million / month | #141 class competitor | — |
What is BBVA México?
BBVA México (bbva.mx) is a bank and digital financial platform serving users in Mexico. The site of Mexico's largest bank for accounts, cards and loans. It ranks #138 among the most visited websites in the country in this index, within the finance & banking category.
Who owns BBVA México?
The site is operated by BBVA México (Grupo BBVA), founded by Banco de Comercio. The company was established in 1932 and is headquartered in Mexico City, Mexico. It employs around 40,000+.
Traffic and audience
Traffic estimates place BBVA México at roughly 90 million visits per month, about 3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How BBVA México makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Mexico
Its closest rivals include banorte.com, santander.com.mx, banamex.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1932
BBVA México is founded in Mexico City, Mexico.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #138 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns BBVA México?
BBVA México is operated by BBVA México (Grupo BBVA). Subsidiary of public company structure, based on public filings and press reporting.
Where is BBVA México headquartered?
BBVA México is headquartered in Mexico City, Mexico.
When was BBVA México founded?
BBVA México was founded in 1932 by Banco de Comercio.
How many employees does BBVA México have?
BBVA México employs approximately 40,000+ people.
What is BBVA México's revenue?
BBVA México's revenue: ≈ $15 billion annual revenue (est.).
Who are BBVA México's competitors?
Main competitors in Mexico include banorte.com, santander.com.mx, banamex.com.
How does BBVA México make money?
Mainly net interest income, fees.
Is BBVA México publicly traded?
BBVA México's ownership: Subsidiary of public company.
How many visitors does BBVA México get?
Third-party estimates place BBVA México at roughly 90 million visits per month, mostly from Mexico, with 82% mobile traffic.
Is BBVA México safe?
BBVA México is an established finance & banking site founded in 1932 and ranked #138 in Mexico; use the official domain bbva.mx and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbbva.mx
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos