Scotiabank México
The Mexican retail banking site of Scotiabank.
Scotiabank México at a glance
Scotiabank México is a finance & banking website and one of the most visited sites in Mexico, currently ranked #143 in the country. It was founded in 2000 by Scotiabank and is headquartered in Mexico City, Mexico. Today Scotiabank México is owned by Scotiabank. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include bbva.mx, banorte.com, santander.com.mx.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| scotiabank méxico | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Mexico
Company information
- Website
- scotiabank.com.mx
- Sector
- Finance & Banking
- Owner
- Scotiabank
- Owner type
- Subsidiary of public company
- Founders
- Scotiabank
- Founded
- 2000
- Headquarters
- Mexico City, Mexico
- Employees
- 10,000+
- Ownership
- Scotiabank controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Scotiabank México operates a bank and digital financial platform focused on Mexico. The Mexican retail banking site of Scotiabank. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #143 in this index
- Sector rank
- Leading finance & banking site in Mexico
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bbva.mx | ≈ 6 million / month | #144 class competitor | — |
| banorte.com | ≈ 4.5 million / month | #145 class competitor | — |
| santander.com.mx | ≈ 3 million / month | #146 class competitor | — |
What is Scotiabank México?
Scotiabank México (scotiabank.com.mx) is a bank and digital financial platform serving users in Mexico. The Mexican retail banking site of Scotiabank. It ranks #143 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Scotiabank México?
The site is operated by Scotiabank, founded by Scotiabank. The company was established in 2000 and is headquartered in Mexico City, Mexico. It employs around 10,000+.
Traffic and audience
Traffic estimates place Scotiabank México at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Scotiabank México makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Mexico
Its closest rivals include bbva.mx, banorte.com, santander.com.mx.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Scotiabank México is founded in Mexico City, Mexico.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #143 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Scotiabank México?
Scotiabank México is operated by Scotiabank. Subsidiary of public company structure, based on public filings and press reporting.
Where is Scotiabank México headquartered?
Scotiabank México is headquartered in Mexico City, Mexico.
When was Scotiabank México founded?
Scotiabank México was founded in 2000 by Scotiabank.
How many employees does Scotiabank México have?
Scotiabank México employs approximately 10,000+ people.
What is Scotiabank México's revenue?
Scotiabank México's revenue: ≈ $2 billion annual revenue (est.).
Who are Scotiabank México's competitors?
Main competitors in Mexico include bbva.mx, banorte.com, santander.com.mx.
How does Scotiabank México make money?
Mainly net interest income, fees.
Is Scotiabank México publicly traded?
Scotiabank México's ownership: Subsidiary of public company.
How many visitors does Scotiabank México get?
Third-party estimates place Scotiabank México at roughly 10 million visits per month, mostly from Mexico, with 82% mobile traffic.
Is Scotiabank México safe?
Scotiabank México is an established finance & banking site founded in 2000 and ranked #143 in Mexico; use the official domain scotiabank.com.mx and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsscotiabank.com.mx
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos