Mercado Pago
The payments and digital account arm of Mercado Livre in Brazil.
Mercado Pago at a glance
Mercado Pago is a finance & banking website and one of the most visited sites in Brazil, currently ranked #152 in the country. It was founded in 2003 by Marcos Galperin and is headquartered in São Paulo, Brazil. Today Mercado Pago is owned by MercadoLibre, Inc.. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through payment fees, credit income, interchange fees. Its closest rivals include picpay.com, nubank.com.br, pagseguro.uol.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mercado pago | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Brazil
Company information
- Website
- mercadopago.com.br
- Sector
- Finance & Banking
- Owner
- MercadoLibre, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Marcos Galperin
- Founded
- 2003
- Headquarters
- São Paulo, Brazil
- Employees
- 5,000+
- Ownership
- MercadoLibre, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mercado Pago operates a bank and digital financial platform focused on Brazil. The payments and digital account arm of Mercado Livre in Brazil. Revenue comes mainly from payment fees, supported by the other lines listed below.
- Payment fees
- Credit income
- Interchange fees
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #152 in this index
- Sector rank
- Leading finance & banking site in Brazil
- Global rank
- 700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| picpay.com | ≈ 48 million / month | #153 class competitor | — |
| nubank.com.br | ≈ 36 million / month | #154 class competitor | — |
| pagseguro.uol.com.br | ≈ 24 million / month | #155 class competitor | — |
What is Mercado Pago?
Mercado Pago (mercadopago.com.br) is a bank and digital financial platform serving users in Brazil. The payments and digital account arm of Mercado Livre in Brazil. It ranks #152 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Mercado Pago?
The site is operated by MercadoLibre, Inc., founded by Marcos Galperin. The company was established in 2003 and is headquartered in São Paulo, Brazil. It employs around 5,000+.
Traffic and audience
Traffic estimates place Mercado Pago at roughly 80 million visits per month, about 2.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Mercado Pago makes money
Revenue comes primarily from payment fees, alongside credit income, interchange fees.
Competitors in Brazil
Its closest rivals include picpay.com, nubank.com.br, pagseguro.uol.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Mercado Pago is founded in São Paulo, Brazil.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #152 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Mercado Pago?
Mercado Pago is operated by MercadoLibre, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Mercado Pago headquartered?
Mercado Pago is headquartered in São Paulo, Brazil.
When was Mercado Pago founded?
Mercado Pago was founded in 2003 by Marcos Galperin.
How many employees does Mercado Pago have?
Mercado Pago employs approximately 5,000+ people.
What is Mercado Pago's revenue?
Mercado Pago's revenue: ≈ $3 billion annual revenue (est.).
Who are Mercado Pago's competitors?
Main competitors in Brazil include picpay.com, nubank.com.br, pagseguro.uol.com.br.
How does Mercado Pago make money?
Mainly payment fees, credit income, interchange fees.
Is Mercado Pago publicly traded?
Mercado Pago's ownership: Subsidiary of public company.
How many visitors does Mercado Pago get?
Third-party estimates place Mercado Pago at roughly 80 million visits per month, mostly from Brazil, with 82% mobile traffic.
Is Mercado Pago safe?
Mercado Pago is an established finance & banking site founded in 2003 and ranked #152 in Brazil; use the official domain mercadopago.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmercadopago.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos