INSS
Brazil's social security institute portal for pensions and benefits.
INSS at a glance
INSS is a government website and one of the most visited sites in Brazil, currently ranked #159 in the country. It was founded in 1990 by Federal Government of Brazil and is headquartered in Brasília, Brazil. Today INSS is owned by Instituto Nacional do Seguro Social. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through social contributions. Its closest rivals include gov.br, receita.fazenda.gov.br, caixa.gov.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| inss | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Brazil
Company information
- Website
- inss.gov.br
- Sector
- Government
- Owner
- Instituto Nacional do Seguro Social
- Owner type
- Government agency
- Founders
- Federal Government of Brazil
- Founded
- 1990
- Headquarters
- Brasília, Brazil
- Employees
- 30,000+
- Ownership
- Instituto Nacional do Seguro Social controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
INSS operates an official government service portal focused on Brazil. Brazil's social security institute portal for pensions and benefits. Revenue comes mainly from social contributions, supported by the other lines listed below.
- Social contributions
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #159 in this index
- Sector rank
- Leading government site in Brazil
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gov.br | ≈ 24 million / month | #160 class competitor | — |
| receita.fazenda.gov.br | ≈ 18 million / month | #161 class competitor | — |
| caixa.gov.br | ≈ 12 million / month | #162 class competitor | — |
What is INSS?
INSS (inss.gov.br) is an official government service portal serving users in Brazil. Brazil's social security institute portal for pensions and benefits. It ranks #159 among the most visited websites in the country in this index, within the government category.
Who owns INSS?
The site is operated by Instituto Nacional do Seguro Social, founded by Federal Government of Brazil. The company was established in 1990 and is headquartered in Brasília, Brazil. It employs around 30,000+.
Traffic and audience
Traffic estimates place INSS at roughly 40 million visits per month, about 1.3 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How INSS makes money
Revenue comes primarily from social contributions, alongside .
Competitors in Brazil
Its closest rivals include gov.br, receita.fazenda.gov.br, caixa.gov.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990
INSS is founded in Brasília, Brazil.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #159 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns INSS?
INSS is operated by Instituto Nacional do Seguro Social. Government agency structure, based on public filings and press reporting.
Where is INSS headquartered?
INSS is headquartered in Brasília, Brazil.
When was INSS founded?
INSS was founded in 1990 by Federal Government of Brazil.
How many employees does INSS have?
INSS employs approximately 30,000+ people.
What is INSS's revenue?
INSS's revenue: N/A (public service).
Who are INSS's competitors?
Main competitors in Brazil include gov.br, receita.fazenda.gov.br, caixa.gov.br.
How does INSS make money?
Mainly social contributions.
Is INSS publicly traded?
INSS's ownership: Government agency.
How many visitors does INSS get?
Third-party estimates place INSS at roughly 40 million visits per month, mostly from Brazil, with 69% mobile traffic.
Is INSS safe?
INSS is an established government site founded in 1990 and ranked #159 in Brazil; use the official domain inss.gov.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsinss.gov.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos