Brasil Escola
A Brazilian study portal with school subject explanations, exercises and ENEM prep.
Brasil Escola at a glance
Brasil Escola is an education website and one of the most visited sites in Brazil, currently ranked #163 in the country. It was founded in 1998 by Not publicly disclosed and is headquartered in São Paulo, Brazil. Today Brasil Escola is owned by UOL. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include todamateria.com.br, mundoeducacao.uol.com.br, infoescola.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| brasil escola | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Brazil
Company information
- Website
- brasilescola.uol.com.br
- Sector
- Education
- Owner
- UOL
- Owner type
- Subsidiary of private company
- Founders
- Not publicly disclosed
- Founded
- 1998
- Headquarters
- São Paulo, Brazil
- Employees
- 100+
- Ownership
- UOL controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Brasil Escola operates an education platform focused on Brazil. A Brazilian study portal with school subject explanations, exercises and ENEM prep. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #163 in this index
- Sector rank
- Leading education site in Brazil
- Global rank
- 800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| todamateria.com.br | ≈ 54 million / month | #164 class competitor | — |
| mundoeducacao.uol.com.br | ≈ 40.5 million / month | #165 class competitor | — |
| infoescola.com | ≈ 27 million / month | #166 class competitor | — |
What is Brasil Escola?
Brasil Escola (brasilescola.uol.com.br) is an education platform serving users in Brazil. A Brazilian study portal with school subject explanations, exercises and ENEM prep. It ranks #163 among the most visited websites in the country in this index, within the education category.
Who owns Brasil Escola?
The site is operated by UOL, founded by Not publicly disclosed. The company was established in 1998 and is headquartered in São Paulo, Brazil. It employs around 100+.
Traffic and audience
Traffic estimates place Brasil Escola at roughly 90 million visits per month, about 3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Brasil Escola makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Brazil
Its closest rivals include todamateria.com.br, mundoeducacao.uol.com.br, infoescola.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Brasil Escola is founded in São Paulo, Brazil.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #163 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Brasil Escola?
Brasil Escola is operated by UOL. Subsidiary of private company structure, based on public filings and press reporting.
Where is Brasil Escola headquartered?
Brasil Escola is headquartered in São Paulo, Brazil.
When was Brasil Escola founded?
Brasil Escola was founded in 1998 by Not publicly disclosed.
How many employees does Brasil Escola have?
Brasil Escola employs approximately 100+ people.
What is Brasil Escola's revenue?
Brasil Escola's revenue: ≈ $30 million annual revenue (est.).
Who are Brasil Escola's competitors?
Main competitors in Brazil include todamateria.com.br, mundoeducacao.uol.com.br, infoescola.com.
How does Brasil Escola make money?
Mainly digital advertising.
Is Brasil Escola publicly traded?
No — Brasil Escola is not listed as an independent public company; it is operated by UOL.
How many visitors does Brasil Escola get?
Third-party estimates place Brasil Escola at roughly 90 million visits per month, mostly from Brazil, with 66% mobile traffic.
Is Brasil Escola safe?
Brasil Escola is an established education site founded in 1998 and ranked #163 in Brazil; use the official domain brasilescola.uol.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbrasilescola.uol.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos