National Pension Service
The national pension portal for contribution and benefit information.
National Pension Service at a glance
National Pension Service is a government website and one of the most visited sites in South Korea, currently ranked #176 in the country. It was founded in 1987 by Government of South Korea and is headquartered in Jeonju, South Korea. Today National Pension Service is owned by National Pension Service. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through social contributions. Its closest rivals include nhis.or.kr, gov.kr, hometax.go.kr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| national pension service | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in South Korea
Company information
- Website
- nps.or.kr
- Sector
- Government
- Owner
- National Pension Service
- Owner type
- Government agency
- Founders
- Government of South Korea
- Founded
- 1987
- Headquarters
- Jeonju, South Korea
- Employees
- 8,000+
- Ownership
- National Pension Service controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Korean, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
National Pension Service operates an official government service portal focused on South Korea. The national pension portal for contribution and benefit information. Revenue comes mainly from social contributions, supported by the other lines listed below.
- Social contributions
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #176 in this index
- Sector rank
- Leading government site in South Korea
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nhis.or.kr | ≈ 9 million / month | #177 class competitor | — |
| gov.kr | ≈ 6.7 million / month | #178 class competitor | — |
| hometax.go.kr | ≈ 4.5 million / month | #179 class competitor | — |
What is National Pension Service?
National Pension Service (nps.or.kr) is an official government service portal serving users in South Korea. The national pension portal for contribution and benefit information. It ranks #176 among the most visited websites in the country in this index, within the government category.
Who owns National Pension Service?
The site is operated by National Pension Service, founded by Government of South Korea. The company was established in 1987 and is headquartered in Jeonju, South Korea. It employs around 8,000+.
Traffic and audience
Traffic estimates place National Pension Service at roughly 15 million visits per month, about 0.5 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How National Pension Service makes money
Revenue comes primarily from social contributions, alongside .
Competitors in South Korea
Its closest rivals include nhis.or.kr, gov.kr, hometax.go.kr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1987
National Pension Service is founded in Jeonju, South Korea.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #176 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns National Pension Service?
National Pension Service is operated by National Pension Service. Government agency structure, based on public filings and press reporting.
Where is National Pension Service headquartered?
National Pension Service is headquartered in Jeonju, South Korea.
When was National Pension Service founded?
National Pension Service was founded in 1987 by Government of South Korea.
How many employees does National Pension Service have?
National Pension Service employs approximately 8,000+ people.
What is National Pension Service's revenue?
National Pension Service's revenue: N/A (public service).
Who are National Pension Service's competitors?
Main competitors in South Korea include nhis.or.kr, gov.kr, hometax.go.kr.
How does National Pension Service make money?
Mainly social contributions.
Is National Pension Service publicly traded?
National Pension Service's ownership: Government agency.
How many visitors does National Pension Service get?
Third-party estimates place National Pension Service at roughly 15 million visits per month, mostly from South Korea, with 69% mobile traffic.
Is National Pension Service safe?
National Pension Service is an established government site founded in 1987 and ranked #176 in South Korea; use the official domain nps.or.kr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnps.or.kr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos