Portale del Governo Italiano
The central portal of the Italian government with news, services and links to public administration.
Portale del Governo Italiano at a glance
Portale del Governo Italiano is a government website and one of the most visited sites in Italy, currently ranked #200 in the country. It was founded in 2001 by Italian State and is headquartered in Rome, Italy. Today Portale del Governo Italiano is owned by Presidenza del Consiglio dei Ministri. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through public funding. Its closest rivals include inps.it, agenziaentrate.gov.it, poste.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| portale del governo italiano | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Italy
Company information
- Website
- gov.it
- Sector
- Government
- Owner
- Presidenza del Consiglio dei Ministri
- Owner type
- Government agency
- Founders
- Italian State
- Founded
- 2001
- Headquarters
- Rome, Italy
- Employees
- 200+
- Ownership
- Presidenza del Consiglio dei Ministri controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Italian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Portale del Governo Italiano operates an official government service portal focused on Italy. The central portal of the Italian government with news, services and links to public administration. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #200 in this index
- Sector rank
- Leading government site in Italy
- Global rank
- 8000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| inps.it | ≈ 6 million / month | #201 class competitor | — |
| agenziaentrate.gov.it | ≈ 4.5 million / month | #202 class competitor | — |
| poste.it | ≈ 3 million / month | #203 class competitor | — |
What is Portale del Governo Italiano?
Portale del Governo Italiano (gov.it) is an official government service portal serving users in Italy. The central portal of the Italian government with news, services and links to public administration. It ranks #200 among the most visited websites in the country in this index, within the government category.
Who owns Portale del Governo Italiano?
The site is operated by Presidenza del Consiglio dei Ministri, founded by Italian State. The company was established in 2001 and is headquartered in Rome, Italy. It employs around 200+.
Traffic and audience
Traffic estimates place Portale del Governo Italiano at roughly 10 million visits per month, about 0.3 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Portale del Governo Italiano makes money
Revenue comes primarily from public funding, alongside .
Competitors in Italy
Its closest rivals include inps.it, agenziaentrate.gov.it, poste.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Portale del Governo Italiano is founded in Rome, Italy.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #200 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Portale del Governo Italiano?
Portale del Governo Italiano is operated by Presidenza del Consiglio dei Ministri. Government agency structure, based on public filings and press reporting.
Where is Portale del Governo Italiano headquartered?
Portale del Governo Italiano is headquartered in Rome, Italy.
When was Portale del Governo Italiano founded?
Portale del Governo Italiano was founded in 2001 by Italian State.
How many employees does Portale del Governo Italiano have?
Portale del Governo Italiano employs approximately 200+ people.
What is Portale del Governo Italiano's revenue?
Portale del Governo Italiano's revenue: N/A (public service).
Who are Portale del Governo Italiano's competitors?
Main competitors in Italy include inps.it, agenziaentrate.gov.it, poste.it.
How does Portale del Governo Italiano make money?
Mainly public funding.
Is Portale del Governo Italiano publicly traded?
Portale del Governo Italiano's ownership: Government agency.
How many visitors does Portale del Governo Italiano get?
Third-party estimates place Portale del Governo Italiano at roughly 10 million visits per month, mostly from Italy, with 69% mobile traffic.
Is Portale del Governo Italiano safe?
Portale del Governo Italiano is an established government site founded in 2001 and ranked #200 in Italy; use the official domain gov.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgov.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos