Ministero della Salute
The Italian health ministry portal with public health information and regulations.
Ministero della Salute at a glance
Ministero della Salute is a government website and one of the most visited sites in Italy, currently ranked #199 in the country. It was founded in 1958 by Italian State and is headquartered in Rome, Italy. Today Ministero della Salute is owned by Ministero della Salute. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through public funding. Its closest rivals include humanitas.it, my-personaltrainer.it, inps.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ministero della salute | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Italy
Company information
- Website
- salute.gov.it
- Sector
- Government
- Owner
- Ministero della Salute
- Owner type
- Government agency
- Founders
- Italian State
- Founded
- 1958
- Headquarters
- Rome, Italy
- Employees
- 1,500+
- Ownership
- Ministero della Salute controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ministero della Salute operates an official government service portal focused on Italy. The Italian health ministry portal with public health information and regulations. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #199 in this index
- Sector rank
- Leading government site in Italy
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| humanitas.it | ≈ 9 million / month | #200 class competitor | — |
| my-personaltrainer.it | ≈ 6.7 million / month | #201 class competitor | — |
| inps.it | ≈ 4.5 million / month | #202 class competitor | — |
What is Ministero della Salute?
Ministero della Salute (salute.gov.it) is an official government service portal serving users in Italy. The Italian health ministry portal with public health information and regulations. It ranks #199 among the most visited websites in the country in this index, within the government category.
Who owns Ministero della Salute?
The site is operated by Ministero della Salute, founded by Italian State. The company was established in 1958 and is headquartered in Rome, Italy. It employs around 1,500+.
Traffic and audience
Traffic estimates place Ministero della Salute at roughly 15 million visits per month, about 0.5 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Ministero della Salute makes money
Revenue comes primarily from public funding, alongside .
Competitors in Italy
Its closest rivals include humanitas.it, my-personaltrainer.it, inps.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1958
Ministero della Salute is founded in Rome, Italy.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #199 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Ministero della Salute?
Ministero della Salute is operated by Ministero della Salute. Government agency structure, based on public filings and press reporting.
Where is Ministero della Salute headquartered?
Ministero della Salute is headquartered in Rome, Italy.
When was Ministero della Salute founded?
Ministero della Salute was founded in 1958 by Italian State.
How many employees does Ministero della Salute have?
Ministero della Salute employs approximately 1,500+ people.
What is Ministero della Salute's revenue?
Ministero della Salute's revenue: N/A (public service).
Who are Ministero della Salute's competitors?
Main competitors in Italy include humanitas.it, my-personaltrainer.it, inps.it.
How does Ministero della Salute make money?
Mainly public funding.
Is Ministero della Salute publicly traded?
Ministero della Salute's ownership: Government agency.
How many visitors does Ministero della Salute get?
Third-party estimates place Ministero della Salute at roughly 15 million visits per month, mostly from Italy, with 69% mobile traffic.
Is Ministero della Salute safe?
Ministero della Salute is an established government site founded in 1958 and ranked #199 in Italy; use the official domain salute.gov.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssalute.gov.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos