National Health Insurance Service
The national health insurance portal for premiums, health checkups and benefits.
National Health Insurance Service at a glance
National Health Insurance Service is a government website and one of the most visited sites in South Korea, currently ranked #175 in the country. It was founded in 2000 by Government of South Korea and is headquartered in Wonju, South Korea. Today National Health Insurance Service is owned by National Health Insurance Service. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through insurance premiums. Its closest rivals include gov.kr, hometax.go.kr, nps.or.kr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| national health insurance service | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in South Korea
Company information
- Website
- nhis.or.kr
- Sector
- Government
- Owner
- National Health Insurance Service
- Owner type
- Government agency
- Founders
- Government of South Korea
- Founded
- 2000
- Headquarters
- Wonju, South Korea
- Employees
- 15,000+
- Ownership
- National Health Insurance Service controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Korean
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
National Health Insurance Service operates an official government service portal focused on South Korea. The national health insurance portal for premiums, health checkups and benefits. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #175 in this index
- Sector rank
- Leading government site in South Korea
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gov.kr | ≈ 15 million / month | #176 class competitor | — |
| hometax.go.kr | ≈ 11.2 million / month | #177 class competitor | — |
| nps.or.kr | ≈ 7.5 million / month | #178 class competitor | — |
What is National Health Insurance Service?
National Health Insurance Service (nhis.or.kr) is an official government service portal serving users in South Korea. The national health insurance portal for premiums, health checkups and benefits. It ranks #175 among the most visited websites in the country in this index, within the government category.
Who owns National Health Insurance Service?
The site is operated by National Health Insurance Service, founded by Government of South Korea. The company was established in 2000 and is headquartered in Wonju, South Korea. It employs around 15,000+.
Traffic and audience
Traffic estimates place National Health Insurance Service at roughly 25 million visits per month, about 0.8 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How National Health Insurance Service makes money
Revenue comes primarily from insurance premiums, alongside .
Competitors in South Korea
Its closest rivals include gov.kr, hometax.go.kr, nps.or.kr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
National Health Insurance Service is founded in Wonju, South Korea.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #175 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns National Health Insurance Service?
National Health Insurance Service is operated by National Health Insurance Service. Government agency structure, based on public filings and press reporting.
Where is National Health Insurance Service headquartered?
National Health Insurance Service is headquartered in Wonju, South Korea.
When was National Health Insurance Service founded?
National Health Insurance Service was founded in 2000 by Government of South Korea.
How many employees does National Health Insurance Service have?
National Health Insurance Service employs approximately 15,000+ people.
What is National Health Insurance Service's revenue?
National Health Insurance Service's revenue: N/A (public service).
Who are National Health Insurance Service's competitors?
Main competitors in South Korea include gov.kr, hometax.go.kr, nps.or.kr.
How does National Health Insurance Service make money?
Mainly insurance premiums.
Is National Health Insurance Service publicly traded?
National Health Insurance Service's ownership: Government agency.
How many visitors does National Health Insurance Service get?
Third-party estimates place National Health Insurance Service at roughly 25 million visits per month, mostly from South Korea, with 69% mobile traffic.
Is National Health Insurance Service safe?
National Health Insurance Service is an established government site founded in 2000 and ranked #175 in South Korea; use the official domain nhis.or.kr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnhis.or.kr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos