BPJS Kesehatan
The national health insurance agency's portal for membership, contributions and services.
BPJS Kesehatan at a glance
BPJS Kesehatan is a government website and one of the most visited sites in Indonesia, currently ranked #149 in the country. It was founded in 2014 by Government of Indonesia and is headquartered in Jakarta, Indonesia. Today BPJS Kesehatan is owned by BPJS Kesehatan. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through insurance contributions. Its closest rivals include pajak.go.id, halodoc.com, kemdikbud.go.id.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bpjs kesehatan | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Indonesia
Company information
- Website
- bpjs-kesehatan.go.id
- Sector
- Government
- Owner
- BPJS Kesehatan
- Owner type
- Government agency
- Founders
- Government of Indonesia
- Founded
- 2014
- Headquarters
- Jakarta, Indonesia
- Employees
- 10,000+
- Ownership
- BPJS Kesehatan controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 billion annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $15 billion annual revenue (est.)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BPJS Kesehatan operates an official government service portal focused on Indonesia. The national health insurance agency's portal for membership, contributions and services. Revenue comes mainly from insurance contributions, supported by the other lines listed below.
- Insurance contributions
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #149 in this index
- Sector rank
- Leading government site in Indonesia
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pajak.go.id | ≈ 12 million / month | #150 class competitor | — |
| halodoc.com | ≈ 9 million / month | #151 class competitor | — |
| kemdikbud.go.id | ≈ 6 million / month | #152 class competitor | — |
What is BPJS Kesehatan?
BPJS Kesehatan (bpjs-kesehatan.go.id) is an official government service portal serving users in Indonesia. The national health insurance agency's portal for membership, contributions and services. It ranks #149 among the most visited websites in the country in this index, within the government category.
Who owns BPJS Kesehatan?
The site is operated by BPJS Kesehatan, founded by Government of Indonesia. The company was established in 2014 and is headquartered in Jakarta, Indonesia. It employs around 10,000+.
Traffic and audience
Traffic estimates place BPJS Kesehatan at roughly 20 million visits per month, about 0.7 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How BPJS Kesehatan makes money
Revenue comes primarily from insurance contributions, alongside .
Competitors in Indonesia
Its closest rivals include pajak.go.id, halodoc.com, kemdikbud.go.id.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
BPJS Kesehatan is founded in Jakarta, Indonesia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #149 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns BPJS Kesehatan?
BPJS Kesehatan is operated by BPJS Kesehatan. Government agency structure, based on public filings and press reporting.
Where is BPJS Kesehatan headquartered?
BPJS Kesehatan is headquartered in Jakarta, Indonesia.
When was BPJS Kesehatan founded?
BPJS Kesehatan was founded in 2014 by Government of Indonesia.
How many employees does BPJS Kesehatan have?
BPJS Kesehatan employs approximately 10,000+ people.
What is BPJS Kesehatan's revenue?
BPJS Kesehatan's revenue: ≈ $15 billion annual revenue (est.).
Who are BPJS Kesehatan's competitors?
Main competitors in Indonesia include pajak.go.id, halodoc.com, kemdikbud.go.id.
How does BPJS Kesehatan make money?
Mainly insurance contributions.
Is BPJS Kesehatan publicly traded?
BPJS Kesehatan's ownership: Government agency.
How many visitors does BPJS Kesehatan get?
Third-party estimates place BPJS Kesehatan at roughly 20 million visits per month, mostly from Indonesia, with 69% mobile traffic.
Is BPJS Kesehatan safe?
BPJS Kesehatan is an established government site founded in 2014 and ranked #149 in Indonesia; use the official domain bpjs-kesehatan.go.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbpjs-kesehatan.go.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos