Pluang
An Indonesian investing app for gold, crypto, stocks and mutual funds.
Pluang at a glance
Pluang is a finance & banking website and one of the most visited sites in Indonesia, currently ranked #152 in the country. It was founded in 2018 by Claudia Kolonas, Richard Chua and is headquartered in Jakarta, Indonesia. Today Pluang is owned by PT Pluang Teknologi Indonesia. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through trading fees, spread revenue. Its closest rivals include ajaib.co.id, bibit.id, indodax.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pluang | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Indonesia
Company information
- Website
- pluang.com
- Sector
- Finance & Banking
- Owner
- PT Pluang Teknologi Indonesia
- Owner type
- Private company
- Founders
- Claudia Kolonas, Richard Chua
- Founded
- 2018
- Headquarters
- Jakarta, Indonesia
- Employees
- 300+
- Ownership
- PT Pluang Teknologi Indonesia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pluang operates a bank and digital financial platform focused on Indonesia. An Indonesian investing app for gold, crypto, stocks and mutual funds. Revenue comes mainly from trading fees, supported by the other lines listed below.
- Trading fees
- Spread revenue
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #152 in this index
- Sector rank
- Leading finance & banking site in Indonesia
- Global rank
- 8000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ajaib.co.id | ≈ 3.6 million / month | #153 class competitor | — |
| bibit.id | ≈ 2.7 million / month | #154 class competitor | — |
| indodax.com | ≈ 1.8 million / month | #155 class competitor | — |
What is Pluang?
Pluang (pluang.com) is a bank and digital financial platform serving users in Indonesia. An Indonesian investing app for gold, crypto, stocks and mutual funds. It ranks #152 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Pluang?
The site is operated by PT Pluang Teknologi Indonesia, founded by Claudia Kolonas, Richard Chua. The company was established in 2018 and is headquartered in Jakarta, Indonesia. It employs around 300+.
Traffic and audience
Traffic estimates place Pluang at roughly 6 million visits per month, about 0.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Pluang makes money
Revenue comes primarily from trading fees, alongside spread revenue.
Competitors in Indonesia
Its closest rivals include ajaib.co.id, bibit.id, indodax.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2018
Pluang is founded in Jakarta, Indonesia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #152 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Pluang?
Pluang is operated by PT Pluang Teknologi Indonesia. Private company structure, based on public filings and press reporting.
Where is Pluang headquartered?
Pluang is headquartered in Jakarta, Indonesia.
When was Pluang founded?
Pluang was founded in 2018 by Claudia Kolonas, Richard Chua.
How many employees does Pluang have?
Pluang employs approximately 300+ people.
What is Pluang's revenue?
Pluang's revenue: ≈ $30 million annual revenue (est.).
Who are Pluang's competitors?
Main competitors in Indonesia include ajaib.co.id, bibit.id, indodax.com.
How does Pluang make money?
Mainly trading fees, spread revenue.
Is Pluang publicly traded?
No — Pluang is not listed as an independent public company; it is operated by PT Pluang Teknologi Indonesia.
How many visitors does Pluang get?
Third-party estimates place Pluang at roughly 6 million visits per month, mostly from Indonesia, with 82% mobile traffic.
Is Pluang safe?
Pluang is an established finance & banking site founded in 2018 and ranked #152 in Indonesia; use the official domain pluang.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspluang.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos