GoPay
The digital wallet and payments service of the Gojek ecosystem.
GoPay at a glance
GoPay is a finance & banking website and one of the most visited sites in Indonesia, currently ranked #154 in the country. It was founded in 2016 by Gojek and is headquartered in Jakarta, Indonesia. Today GoPay is owned by GoTo Financial. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through payment fees, financial services. Its closest rivals include ovo.id, dana.id, linkaja.id.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gopay | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Indonesia
Company information
- Website
- gopay.co.id
- Sector
- Finance & Banking
- Owner
- GoTo Financial
- Owner type
- Subsidiary of public company
- Founders
- Gojek
- Founded
- 2016
- Headquarters
- Jakarta, Indonesia
- Employees
- 1,000+
- Ownership
- GoTo Financial controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
GoPay operates a bank and digital financial platform focused on Indonesia. The digital wallet and payments service of the Gojek ecosystem. Revenue comes mainly from payment fees, supported by the other lines listed below.
- Payment fees
- Financial services
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #154 in this index
- Sector rank
- Leading finance & banking site in Indonesia
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ovo.id | ≈ 6 million / month | #155 class competitor | — |
| dana.id | ≈ 4.5 million / month | #156 class competitor | — |
| linkaja.id | ≈ 3 million / month | #157 class competitor | — |
What is GoPay?
GoPay (gopay.co.id) is a bank and digital financial platform serving users in Indonesia. The digital wallet and payments service of the Gojek ecosystem. It ranks #154 among the most visited websites in the country in this index, within the finance & banking category.
Who owns GoPay?
The site is operated by GoTo Financial, founded by Gojek. The company was established in 2016 and is headquartered in Jakarta, Indonesia. It employs around 1,000+.
Traffic and audience
Traffic estimates place GoPay at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How GoPay makes money
Revenue comes primarily from payment fees, alongside financial services.
Competitors in Indonesia
Its closest rivals include ovo.id, dana.id, linkaja.id.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2016
GoPay is founded in Jakarta, Indonesia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #154 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns GoPay?
GoPay is operated by GoTo Financial. Subsidiary of public company structure, based on public filings and press reporting.
Where is GoPay headquartered?
GoPay is headquartered in Jakarta, Indonesia.
When was GoPay founded?
GoPay was founded in 2016 by Gojek.
How many employees does GoPay have?
GoPay employs approximately 1,000+ people.
What is GoPay's revenue?
GoPay's revenue: ≈ $300 million annual revenue (est.).
Who are GoPay's competitors?
Main competitors in Indonesia include ovo.id, dana.id, linkaja.id.
How does GoPay make money?
Mainly payment fees, financial services.
Is GoPay publicly traded?
GoPay's ownership: Subsidiary of public company.
How many visitors does GoPay get?
Third-party estimates place GoPay at roughly 10 million visits per month, mostly from Indonesia, with 82% mobile traffic.
Is GoPay safe?
GoPay is an established finance & banking site founded in 2016 and ranked #154 in Indonesia; use the official domain gopay.co.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgopay.co.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos