Bank Indonesia
The central bank's site with monetary policy, exchange rates and payment system information.
Bank Indonesia at a glance
Bank Indonesia is a government website and one of the most visited sites in Indonesia, currently ranked #196 in the country. It was founded in 1953 by Government of Indonesia and is headquartered in Jakarta, Indonesia. Today Bank Indonesia is owned by Bank Indonesia. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through public funding. Its closest rivals include ojk.go.id, kemenkeu.go.id, bca.co.id.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bank indonesia | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Indonesia
Company information
- Website
- bi.go.id
- Sector
- Government
- Owner
- Bank Indonesia
- Owner type
- Government agency
- Founders
- Government of Indonesia
- Founded
- 1953
- Headquarters
- Jakarta, Indonesia
- Employees
- 6,000+
- Ownership
- Bank Indonesia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Indonesian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bank Indonesia operates an official government service portal focused on Indonesia. The central bank's site with monetary policy, exchange rates and payment system information. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #196 in this index
- Sector rank
- Leading government site in Indonesia
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ojk.go.id | ≈ 6 million / month | #197 class competitor | — |
| kemenkeu.go.id | ≈ 4.5 million / month | #198 class competitor | — |
| bca.co.id | ≈ 3 million / month | #199 class competitor | — |
What is Bank Indonesia?
Bank Indonesia (bi.go.id) is an official government service portal serving users in Indonesia. The central bank's site with monetary policy, exchange rates and payment system information. It ranks #196 among the most visited websites in the country in this index, within the government category.
Who owns Bank Indonesia?
The site is operated by Bank Indonesia, founded by Government of Indonesia. The company was established in 1953 and is headquartered in Jakarta, Indonesia. It employs around 6,000+.
Traffic and audience
Traffic estimates place Bank Indonesia at roughly 10 million visits per month, about 0.3 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Bank Indonesia makes money
Revenue comes primarily from public funding, alongside .
Competitors in Indonesia
Its closest rivals include ojk.go.id, kemenkeu.go.id, bca.co.id.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1953
Bank Indonesia is founded in Jakarta, Indonesia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #196 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Bank Indonesia?
Bank Indonesia is operated by Bank Indonesia. Government agency structure, based on public filings and press reporting.
Where is Bank Indonesia headquartered?
Bank Indonesia is headquartered in Jakarta, Indonesia.
When was Bank Indonesia founded?
Bank Indonesia was founded in 1953 by Government of Indonesia.
How many employees does Bank Indonesia have?
Bank Indonesia employs approximately 6,000+ people.
What is Bank Indonesia's revenue?
Bank Indonesia's revenue: N/A (public service).
Who are Bank Indonesia's competitors?
Main competitors in Indonesia include ojk.go.id, kemenkeu.go.id, bca.co.id.
How does Bank Indonesia make money?
Mainly public funding.
Is Bank Indonesia publicly traded?
Bank Indonesia's ownership: Government agency.
How many visitors does Bank Indonesia get?
Third-party estimates place Bank Indonesia at roughly 10 million visits per month, mostly from Indonesia, with 69% mobile traffic.
Is Bank Indonesia safe?
Bank Indonesia is an established government site founded in 1953 and ranked #196 in Indonesia; use the official domain bi.go.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbi.go.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos