Service Canada
The portal for Employment Insurance, pensions and Social Insurance Numbers.
Service Canada at a glance
Service Canada is a government website and one of the most visited sites in Canada, currently ranked #199 in the country. It was founded in 2005 by Government of Canada and is headquartered in Gatineau, Canada. Today Service Canada is owned by Employment and Social Development Canada. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through public funding. Its closest rivals include canada.ca, cra-arc.gc.ca, jobbank.gc.ca.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| service canada | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Canada
Company information
- Website
- servicecanada.gc.ca
- Sector
- Government
- Owner
- Employment and Social Development Canada
- Owner type
- Government agency
- Founders
- Government of Canada
- Founded
- 2005
- Headquarters
- Gatineau, Canada
- Employees
- 20,000+
- Ownership
- Employment and Social Development Canada controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- English, French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Service Canada operates an official government service portal focused on Canada. The portal for Employment Insurance, pensions and Social Insurance Numbers. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #199 in this index
- Sector rank
- Leading government site in Canada
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| canada.ca | ≈ 15 million / month | #200 class competitor | — |
| cra-arc.gc.ca | ≈ 11.2 million / month | #201 class competitor | — |
| jobbank.gc.ca | ≈ 7.5 million / month | #202 class competitor | — |
What is Service Canada?
Service Canada (servicecanada.gc.ca) is an official government service portal serving users in Canada. The portal for Employment Insurance, pensions and Social Insurance Numbers. It ranks #199 among the most visited websites in the country in this index, within the government category.
Who owns Service Canada?
The site is operated by Employment and Social Development Canada, founded by Government of Canada. The company was established in 2005 and is headquartered in Gatineau, Canada. It employs around 20,000+.
Traffic and audience
Traffic estimates place Service Canada at roughly 25 million visits per month, about 0.8 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Service Canada makes money
Revenue comes primarily from public funding, alongside .
Competitors in Canada
Its closest rivals include canada.ca, cra-arc.gc.ca, jobbank.gc.ca.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Service Canada is founded in Gatineau, Canada.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #199 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Service Canada?
Service Canada is operated by Employment and Social Development Canada. Government agency structure, based on public filings and press reporting.
Where is Service Canada headquartered?
Service Canada is headquartered in Gatineau, Canada.
When was Service Canada founded?
Service Canada was founded in 2005 by Government of Canada.
How many employees does Service Canada have?
Service Canada employs approximately 20,000+ people.
What is Service Canada's revenue?
Service Canada's revenue: N/A (public service).
Who are Service Canada's competitors?
Main competitors in Canada include canada.ca, cra-arc.gc.ca, jobbank.gc.ca.
How does Service Canada make money?
Mainly public funding.
Is Service Canada publicly traded?
Service Canada's ownership: Government agency.
How many visitors does Service Canada get?
Third-party estimates place Service Canada at roughly 25 million visits per month, mostly from Canada, with 69% mobile traffic.
Is Service Canada safe?
Service Canada is an established government site founded in 2005 and ranked #199 in Canada; use the official domain servicecanada.gc.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsservicecanada.gc.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos