CFL
The official site of the Canadian Football League with scores and schedules.
CFL at a glance
CFL is a sports website and one of the most visited sites in Canada, currently ranked #200 in the country. It was founded in 1958 by Canadian football clubs and is headquartered in Toronto, Canada. Today CFL is owned by Canadian Football League. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through media rights, sponsorships. Its closest rivals include tsn.ca, sportsnet.ca, nfl.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| cfl | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Canada
Company information
- Website
- cfl.ca
- Sector
- Sports
- Owner
- Canadian Football League
- Owner type
- Nonprofit trade association
- Founders
- Canadian football clubs
- Founded
- 1958
- Headquarters
- Toronto, Canada
- Employees
- 100+
- Ownership
- Canadian Football League controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- English, French
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Nonprofit trade association
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CFL operates a sports media platform focused on Canada. The official site of the Canadian Football League with scores and schedules. Revenue comes mainly from media rights, supported by the other lines listed below.
- Media rights
- Sponsorships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #200 in this index
- Sector rank
- Leading sports site in Canada
- Global rank
- 8000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tsn.ca | ≈ 6 million / month | #201 class competitor | — |
| sportsnet.ca | ≈ 4.5 million / month | #202 class competitor | — |
| nfl.com | ≈ 3 million / month | #203 class competitor | — |
What is CFL?
CFL (cfl.ca) is a sports media platform serving users in Canada. The official site of the Canadian Football League with scores and schedules. It ranks #200 among the most visited websites in the country in this index, within the sports category.
Who owns CFL?
The site is operated by Canadian Football League, founded by Canadian football clubs. The company was established in 1958 and is headquartered in Toronto, Canada. It employs around 100+.
Traffic and audience
Traffic estimates place CFL at roughly 10 million visits per month, about 0.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How CFL makes money
Revenue comes primarily from media rights, alongside sponsorships.
Competitors in Canada
Its closest rivals include tsn.ca, sportsnet.ca, nfl.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1958
CFL is founded in Toronto, Canada.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #200 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns CFL?
CFL is operated by Canadian Football League. Nonprofit trade association structure, based on public filings and press reporting.
Where is CFL headquartered?
CFL is headquartered in Toronto, Canada.
When was CFL founded?
CFL was founded in 1958 by Canadian football clubs.
How many employees does CFL have?
CFL employs approximately 100+ people.
What is CFL's revenue?
CFL's revenue: ≈ $200 million annual revenue (est.).
Who are CFL's competitors?
Main competitors in Canada include tsn.ca, sportsnet.ca, nfl.com.
How does CFL make money?
Mainly media rights, sponsorships.
Is CFL publicly traded?
No — CFL is not listed as an independent public company; it is operated by Canadian Football League.
How many visitors does CFL get?
Third-party estimates place CFL at roughly 10 million visits per month, mostly from Canada, with 83% mobile traffic.
Is CFL safe?
CFL is an established sports site founded in 1958 and ranked #200 in Canada; use the official domain cfl.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscfl.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos