Kayo Sports
A sports streaming service offering live coverage of Australian and international events.
Kayo Sports at a glance
Kayo Sports is a sports website and one of the most visited sites in Australia, currently ranked #115 in the country. It was founded in 2018 by Foxtel and is headquartered in Sydney, Australia. Today Kayo Sports is owned by Foxtel Group. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through subscriptions. Its closest rivals include foxsports.com.au, optus.com.au, stan.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kayo sports | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Australia
Company information
- Website
- kayosports.com.au
- Sector
- Sports
- Owner
- Foxtel Group
- Owner type
- Subsidiary of private company
- Founders
- Foxtel
- Founded
- 2018
- Headquarters
- Sydney, Australia
- Employees
- 200+
- Ownership
- Foxtel Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kayo Sports operates a sports media platform focused on Australia. A sports streaming service offering live coverage of Australian and international events. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #115 in this index
- Sector rank
- Leading sports site in Australia
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| foxsports.com.au | ≈ 6 million / month | #116 class competitor | — |
| optus.com.au | ≈ 4.5 million / month | #117 class competitor | — |
| stan.com.au | ≈ 3 million / month | #118 class competitor | — |
What is Kayo Sports?
Kayo Sports (kayosports.com.au) is a sports media platform serving users in Australia. A sports streaming service offering live coverage of Australian and international events. It ranks #115 among the most visited websites in the country in this index, within the sports category.
Who owns Kayo Sports?
The site is operated by Foxtel Group, founded by Foxtel. The company was established in 2018 and is headquartered in Sydney, Australia. It employs around 200+.
Traffic and audience
Traffic estimates place Kayo Sports at roughly 10 million visits per month, about 0.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Kayo Sports makes money
Revenue comes primarily from subscriptions, alongside .
Competitors in Australia
Its closest rivals include foxsports.com.au, optus.com.au, stan.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2018
Kayo Sports is founded in Sydney, Australia.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #115 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Kayo Sports?
Kayo Sports is operated by Foxtel Group. Subsidiary of private company structure, based on public filings and press reporting.
Where is Kayo Sports headquartered?
Kayo Sports is headquartered in Sydney, Australia.
When was Kayo Sports founded?
Kayo Sports was founded in 2018 by Foxtel.
How many employees does Kayo Sports have?
Kayo Sports employs approximately 200+ people.
What is Kayo Sports's revenue?
Kayo Sports's revenue: ≈ $400 million annual revenue (est.).
Who are Kayo Sports's competitors?
Main competitors in Australia include foxsports.com.au, optus.com.au, stan.com.au.
How does Kayo Sports make money?
Mainly subscriptions.
Is Kayo Sports publicly traded?
No — Kayo Sports is not listed as an independent public company; it is operated by Foxtel Group.
How many visitors does Kayo Sports get?
Third-party estimates place Kayo Sports at roughly 10 million visits per month, mostly from Australia, with 83% mobile traffic.
Is Kayo Sports safe?
Kayo Sports is an established sports site founded in 2018 and ranked #115 in Australia; use the official domain kayosports.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskayosports.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos