Racing.com
A Victorian horse racing media site with form guides, results and live video.
Racing.com at a glance
Racing.com is a sports website and one of the most visited sites in Australia, currently ranked #119 in the country. It was founded in 2013 by Racing Victoria and is headquartered in Melbourne, Australia. Today Racing.com is owned by Racing Victoria. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through advertising, industry funding. Its closest rivals include racenet.com.au, tab.com.au, sportsbet.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| racing.com | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Australia
Company information
- Website
- racing.com
- Sector
- Sports
- Owner
- Racing Victoria
- Owner type
- Nonprofit association
- Founders
- Racing Victoria
- Founded
- 2013
- Headquarters
- Melbourne, Australia
- Employees
- 100+
- Ownership
- Racing Victoria controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Nonprofit association
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Racing.com operates a sports media platform focused on Australia. A Victorian horse racing media site with form guides, results and live video. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Industry funding
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #119 in this index
- Sector rank
- Leading sports site in Australia
- Global rank
- 7000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| racenet.com.au | ≈ 4.8 million / month | #120 class competitor | — |
| tab.com.au | ≈ 3.6 million / month | #121 class competitor | — |
| sportsbet.com.au | ≈ 2.4 million / month | #122 class competitor | — |
What is Racing.com?
Racing.com (racing.com) is a sports media platform serving users in Australia. A Victorian horse racing media site with form guides, results and live video. It ranks #119 among the most visited websites in the country in this index, within the sports category.
Who owns Racing.com?
The site is operated by Racing Victoria, founded by Racing Victoria. The company was established in 2013 and is headquartered in Melbourne, Australia. It employs around 100+.
Traffic and audience
Traffic estimates place Racing.com at roughly 8 million visits per month, about 0.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Racing.com makes money
Revenue comes primarily from advertising, alongside industry funding.
Competitors in Australia
Its closest rivals include racenet.com.au, tab.com.au, sportsbet.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Racing.com is founded in Melbourne, Australia.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #119 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Racing.com?
Racing.com is operated by Racing Victoria. Nonprofit association structure, based on public filings and press reporting.
Where is Racing.com headquartered?
Racing.com is headquartered in Melbourne, Australia.
When was Racing.com founded?
Racing.com was founded in 2013 by Racing Victoria.
How many employees does Racing.com have?
Racing.com employs approximately 100+ people.
What is Racing.com's revenue?
Racing.com's revenue: ≈ $60 million annual revenue (est.).
Who are Racing.com's competitors?
Main competitors in Australia include racenet.com.au, tab.com.au, sportsbet.com.au.
How does Racing.com make money?
Mainly advertising, industry funding.
Is Racing.com publicly traded?
No — Racing.com is not listed as an independent public company; it is operated by Racing Victoria.
How many visitors does Racing.com get?
Third-party estimates place Racing.com at roughly 8 million visits per month, mostly from Australia, with 83% mobile traffic.
Is Racing.com safe?
Racing.com is an established sports site founded in 2013 and ranked #119 in Australia; use the official domain racing.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsracing.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos