The Daily Telegraph
Sydney's tabloid newspaper and site with news, crime and sport coverage.
The Daily Telegraph at a glance
The Daily Telegraph is a news & media website and one of the most visited sites in Australia, currently ranked #113 in the country. It was founded in 1879 by Not publicly disclosed and is headquartered in Sydney, Australia. Today The Daily Telegraph is owned by News Corp Australia. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through subscriptions, digital advertising, print sales. Its closest rivals include smh.com.au, news.com.au, 9news.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the daily telegraph | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Australia
Company information
- Website
- dailytelegraph.com.au
- Sector
- News & Media
- Owner
- News Corp Australia
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1879
- Headquarters
- Sydney, Australia
- Employees
- 400+
- Ownership
- News Corp Australia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $180 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $180 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The Daily Telegraph operates a news and media publisher focused on Australia. Sydney's tabloid newspaper and site with news, crime and sport coverage. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #113 in this index
- Sector rank
- Leading news & media site in Australia
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| smh.com.au | ≈ 21 million / month | #114 class competitor | — |
| news.com.au | ≈ 15.7 million / month | #115 class competitor | — |
| 9news.com.au | ≈ 10.5 million / month | #116 class competitor | — |
What is The Daily Telegraph?
The Daily Telegraph (dailytelegraph.com.au) is a news and media publisher serving users in Australia. Sydney's tabloid newspaper and site with news, crime and sport coverage. It ranks #113 among the most visited websites in the country in this index, within the news & media category.
Who owns The Daily Telegraph?
The site is operated by News Corp Australia, founded by Not publicly disclosed. The company was established in 1879 and is headquartered in Sydney, Australia. It employs around 400+.
Traffic and audience
Traffic estimates place The Daily Telegraph at roughly 35 million visits per month, about 1.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The Daily Telegraph makes money
Revenue comes primarily from subscriptions, alongside digital advertising, print sales.
Competitors in Australia
Its closest rivals include smh.com.au, news.com.au, 9news.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1879
The Daily Telegraph is founded in Sydney, Australia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #113 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The Daily Telegraph?
The Daily Telegraph is operated by News Corp Australia. Subsidiary of public company structure, based on public filings and press reporting.
Where is The Daily Telegraph headquartered?
The Daily Telegraph is headquartered in Sydney, Australia.
When was The Daily Telegraph founded?
The Daily Telegraph was founded in 1879 by Not publicly disclosed.
How many employees does The Daily Telegraph have?
The Daily Telegraph employs approximately 400+ people.
What is The Daily Telegraph's revenue?
The Daily Telegraph's revenue: ≈ $180 million annual revenue (est.).
Who are The Daily Telegraph's competitors?
Main competitors in Australia include smh.com.au, news.com.au, 9news.com.au.
How does The Daily Telegraph make money?
Mainly subscriptions, digital advertising, print sales.
Is The Daily Telegraph publicly traded?
The Daily Telegraph's ownership: Subsidiary of public company.
How many visitors does The Daily Telegraph get?
Third-party estimates place The Daily Telegraph at roughly 35 million visits per month, mostly from Australia, with 79% mobile traffic.
Is The Daily Telegraph safe?
The Daily Telegraph is an established news & media site founded in 1879 and ranked #113 in Australia; use the official domain dailytelegraph.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdailytelegraph.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos