Kommersant
A leading Russian business and political daily with a widely read news site.
Kommersant at a glance
Kommersant is a news & media website and one of the most visited sites in Russia, currently ranked #100 in the country. It was founded in 1989 by Vladimir Yakovlev and is headquartered in Moscow, Russia. Today Kommersant is owned by Kommersant Publishing House (Usmanov-linked). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through digital advertising, print sales, subscriptions. Its closest rivals include vedomosti.ru, rbc.ru, gazeta.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kommersant | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Russia
Company information
- Website
- kommersant.ru
- Sector
- News & Media
- Owner
- Kommersant Publishing House (Usmanov-linked)
- Owner type
- Private company
- Founders
- Vladimir Yakovlev
- Founded
- 1989
- Headquarters
- Moscow, Russia
- Employees
- 700+
- Ownership
- Kommersant Publishing House (Usmanov-linked) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kommersant operates a news and media publisher focused on Russia. A leading Russian business and political daily with a widely read news site. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
- Subscriptions
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #100 in this index
- Sector rank
- Leading news & media site in Russia
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vedomosti.ru | ≈ 36 million / month | #101 class competitor | — |
| rbc.ru | ≈ 27 million / month | #102 class competitor | — |
| gazeta.ru | ≈ 18 million / month | #103 class competitor | — |
What is Kommersant?
Kommersant (kommersant.ru) is a news and media publisher serving users in Russia. A leading Russian business and political daily with a widely read news site. It ranks #100 among the most visited websites in the country in this index, within the news & media category.
Who owns Kommersant?
The site is operated by Kommersant Publishing House (Usmanov-linked), founded by Vladimir Yakovlev. The company was established in 1989 and is headquartered in Moscow, Russia. It employs around 700+.
Traffic and audience
Traffic estimates place Kommersant at roughly 60 million visits per month, about 2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Kommersant makes money
Revenue comes primarily from digital advertising, alongside print sales, subscriptions.
Competitors in Russia
Its closest rivals include vedomosti.ru, rbc.ru, gazeta.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1989
Kommersant is founded in Moscow, Russia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #100 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Kommersant?
Kommersant is operated by Kommersant Publishing House (Usmanov-linked). Private company structure, based on public filings and press reporting.
Where is Kommersant headquartered?
Kommersant is headquartered in Moscow, Russia.
When was Kommersant founded?
Kommersant was founded in 1989 by Vladimir Yakovlev.
How many employees does Kommersant have?
Kommersant employs approximately 700+ people.
What is Kommersant's revenue?
Kommersant's revenue: ≈ $100 million annual revenue (est.).
Who are Kommersant's competitors?
Main competitors in Russia include vedomosti.ru, rbc.ru, gazeta.ru.
How does Kommersant make money?
Mainly digital advertising, print sales, subscriptions.
Is Kommersant publicly traded?
No — Kommersant is not listed as an independent public company; it is operated by Kommersant Publishing House (Usmanov-linked).
How many visitors does Kommersant get?
Third-party estimates place Kommersant at roughly 60 million visits per month, mostly from Russia, with 79% mobile traffic.
Is Kommersant safe?
Kommersant is an established news & media site founded in 1989 and ranked #100 in Russia; use the official domain kommersant.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskommersant.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos