AdelaideNow
The news site of The Advertiser covering South Australian news and sport.
AdelaideNow at a glance
AdelaideNow is a news & media website and one of the most visited sites in Australia, currently ranked #109 in the country. It was founded in 1858 by John Henry Barrow, John Henry Barrow and partners and is headquartered in Adelaide, Australia. Today AdelaideNow is owned by News Corp Australia. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through subscriptions, digital advertising, print sales. Its closest rivals include abc.net.au, news.com.au, theaustralian.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| adelaidenow | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Australia
Company information
- Website
- adelaidenow.com.au
- Sector
- News & Media
- Owner
- News Corp Australia
- Owner type
- Subsidiary of public company
- Founders
- John Henry Barrow, John Henry Barrow and partners
- Founded
- 1858
- Headquarters
- Adelaide, Australia
- Employees
- 200+
- Ownership
- News Corp Australia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AdelaideNow operates a news and media publisher focused on Australia. The news site of The Advertiser covering South Australian news and sport. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #109 in this index
- Sector rank
- Leading news & media site in Australia
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| abc.net.au | ≈ 9 million / month | #110 class competitor | — |
| news.com.au | ≈ 6.7 million / month | #111 class competitor | — |
| theaustralian.com.au | ≈ 4.5 million / month | #112 class competitor | — |
What is AdelaideNow?
AdelaideNow (adelaidenow.com.au) is a news and media publisher serving users in Australia. The news site of The Advertiser covering South Australian news and sport. It ranks #109 among the most visited websites in the country in this index, within the news & media category.
Who owns AdelaideNow?
The site is operated by News Corp Australia, founded by John Henry Barrow, John Henry Barrow and partners. The company was established in 1858 and is headquartered in Adelaide, Australia. It employs around 200+.
Traffic and audience
Traffic estimates place AdelaideNow at roughly 15 million visits per month, about 0.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How AdelaideNow makes money
Revenue comes primarily from subscriptions, alongside digital advertising, print sales.
Competitors in Australia
Its closest rivals include abc.net.au, news.com.au, theaustralian.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1858
AdelaideNow is founded in Adelaide, Australia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #109 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns AdelaideNow?
AdelaideNow is operated by News Corp Australia. Subsidiary of public company structure, based on public filings and press reporting.
Where is AdelaideNow headquartered?
AdelaideNow is headquartered in Adelaide, Australia.
When was AdelaideNow founded?
AdelaideNow was founded in 1858 by John Henry Barrow, John Henry Barrow and partners.
How many employees does AdelaideNow have?
AdelaideNow employs approximately 200+ people.
What is AdelaideNow's revenue?
AdelaideNow's revenue: ≈ $60 million annual revenue (est.).
Who are AdelaideNow's competitors?
Main competitors in Australia include abc.net.au, news.com.au, theaustralian.com.au.
How does AdelaideNow make money?
Mainly subscriptions, digital advertising, print sales.
Is AdelaideNow publicly traded?
AdelaideNow's ownership: Subsidiary of public company.
How many visitors does AdelaideNow get?
Third-party estimates place AdelaideNow at roughly 15 million visits per month, mostly from Australia, with 79% mobile traffic.
Is AdelaideNow safe?
AdelaideNow is an established news & media site founded in 1858 and ranked #109 in Australia; use the official domain adelaidenow.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsadelaidenow.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos