The Courier-Mail
Queensland's major daily newspaper and news site.
The Courier-Mail at a glance
The Courier-Mail is a news & media website and one of the most visited sites in Australia, currently ranked #107 in the country. It was founded in 1933 by Not publicly disclosed and is headquartered in Brisbane, Australia. Today The Courier-Mail is owned by News Corp Australia. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through subscriptions, digital advertising, print sales. Its closest rivals include brisbanetimes.com.au, abc.net.au, news.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the courier-mail | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Australia
Company information
- Website
- couriermail.com.au
- Sector
- News & Media
- Owner
- News Corp Australia
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1933
- Headquarters
- Brisbane, Australia
- Employees
- 300+
- Ownership
- News Corp Australia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The Courier-Mail operates a news and media publisher focused on Australia. Queensland's major daily newspaper and news site. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #107 in this index
- Sector rank
- Leading news & media site in Australia
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| brisbanetimes.com.au | ≈ 18 million / month | #108 class competitor | — |
| abc.net.au | ≈ 13.5 million / month | #109 class competitor | — |
| news.com.au | ≈ 9 million / month | #110 class competitor | — |
What is The Courier-Mail?
The Courier-Mail (couriermail.com.au) is a news and media publisher serving users in Australia. Queensland's major daily newspaper and news site. It ranks #107 among the most visited websites in the country in this index, within the news & media category.
Who owns The Courier-Mail?
The site is operated by News Corp Australia, founded by Not publicly disclosed. The company was established in 1933 and is headquartered in Brisbane, Australia. It employs around 300+.
Traffic and audience
Traffic estimates place The Courier-Mail at roughly 30 million visits per month, about 1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The Courier-Mail makes money
Revenue comes primarily from subscriptions, alongside digital advertising, print sales.
Competitors in Australia
Its closest rivals include brisbanetimes.com.au, abc.net.au, news.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1933
The Courier-Mail is founded in Brisbane, Australia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #107 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The Courier-Mail?
The Courier-Mail is operated by News Corp Australia. Subsidiary of public company structure, based on public filings and press reporting.
Where is The Courier-Mail headquartered?
The Courier-Mail is headquartered in Brisbane, Australia.
When was The Courier-Mail founded?
The Courier-Mail was founded in 1933 by Not publicly disclosed.
How many employees does The Courier-Mail have?
The Courier-Mail employs approximately 300+ people.
What is The Courier-Mail's revenue?
The Courier-Mail's revenue: ≈ $120 million annual revenue (est.).
Who are The Courier-Mail's competitors?
Main competitors in Australia include brisbanetimes.com.au, abc.net.au, news.com.au.
How does The Courier-Mail make money?
Mainly subscriptions, digital advertising, print sales.
Is The Courier-Mail publicly traded?
The Courier-Mail's ownership: Subsidiary of public company.
How many visitors does The Courier-Mail get?
Third-party estimates place The Courier-Mail at roughly 30 million visits per month, mostly from Australia, with 79% mobile traffic.
Is The Courier-Mail safe?
The Courier-Mail is an established news & media site founded in 1933 and ranked #107 in Australia; use the official domain couriermail.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscouriermail.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos