9News
The news site of the Nine Network with live video and national and local coverage.
9News at a glance
9News is a news & media website and one of the most visited sites in Australia, currently ranked #103 in the country. It was founded in 1956 by Nine Network and is headquartered in Sydney, Australia. Today 9News is owned by Nine Entertainment. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through tv advertising, digital advertising. Its closest rivals include 7news.com.au, abc.net.au, news.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 9news | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Australia
Company information
- Website
- 9news.com.au
- Sector
- News & Media
- Owner
- Nine Entertainment
- Owner type
- Public company
- Founders
- Nine Network
- Founded
- 1956
- Headquarters
- Sydney, Australia
- Employees
- 1,000+
- Ownership
- Nine Entertainment controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
9News operates a news and media publisher focused on Australia. The news site of the Nine Network with live video and national and local coverage. Revenue comes mainly from tv advertising, supported by the other lines listed below.
- TV advertising
- Digital advertising
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #103 in this index
- Sector rank
- Leading news & media site in Australia
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| 7news.com.au | ≈ 27 million / month | #104 class competitor | — |
| abc.net.au | ≈ 20.2 million / month | #105 class competitor | — |
| news.com.au | ≈ 13.5 million / month | #106 class competitor | — |
What is 9News?
9News (9news.com.au) is a news and media publisher serving users in Australia. The news site of the Nine Network with live video and national and local coverage. It ranks #103 among the most visited websites in the country in this index, within the news & media category.
Who owns 9News?
The site is operated by Nine Entertainment, founded by Nine Network. The company was established in 1956 and is headquartered in Sydney, Australia. It employs around 1,000+.
Traffic and audience
Traffic estimates place 9News at roughly 45 million visits per month, about 1.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How 9News makes money
Revenue comes primarily from tv advertising, alongside digital advertising.
Competitors in Australia
Its closest rivals include 7news.com.au, abc.net.au, news.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1956
9News is founded in Sydney, Australia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #103 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns 9News?
9News is operated by Nine Entertainment. Public company structure, based on public filings and press reporting.
Where is 9News headquartered?
9News is headquartered in Sydney, Australia.
When was 9News founded?
9News was founded in 1956 by Nine Network.
How many employees does 9News have?
9News employs approximately 1,000+ people.
What is 9News's revenue?
9News's revenue: ≈ $300 million annual revenue (est.).
Who are 9News's competitors?
Main competitors in Australia include 7news.com.au, abc.net.au, news.com.au.
How does 9News make money?
Mainly tv advertising, digital advertising.
Is 9News publicly traded?
9News's ownership: Public company.
How many visitors does 9News get?
Third-party estimates place 9News at roughly 45 million visits per month, mostly from Australia, with 79% mobile traffic.
Is 9News safe?
9News is an established news & media site founded in 1956 and ranked #103 in Australia; use the official domain 9news.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements9news.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos