PerthNow
The online home of Perth's Sunday Times and Western Australian news.
PerthNow at a glance
PerthNow is a news & media website and one of the most visited sites in Australia, currently ranked #108 in the country. It was founded in 1897 by Not publicly disclosed and is headquartered in Perth, Australia. Today PerthNow is owned by Seven West Media. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through digital advertising, print sales. Its closest rivals include thewest.com.au, abc.net.au, news.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| perthnow | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Australia
Company information
- Website
- perthnow.com.au
- Sector
- News & Media
- Owner
- Seven West Media
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1897
- Headquarters
- Perth, Australia
- Employees
- 200+
- Ownership
- Seven West Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
PerthNow operates a news and media publisher focused on Australia. The online home of Perth's Sunday Times and Western Australian news. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #108 in this index
- Sector rank
- Leading news & media site in Australia
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| thewest.com.au | ≈ 9 million / month | #109 class competitor | — |
| abc.net.au | ≈ 6.7 million / month | #110 class competitor | — |
| news.com.au | ≈ 4.5 million / month | #111 class competitor | — |
What is PerthNow?
PerthNow (perthnow.com.au) is a news and media publisher serving users in Australia. The online home of Perth's Sunday Times and Western Australian news. It ranks #108 among the most visited websites in the country in this index, within the news & media category.
Who owns PerthNow?
The site is operated by Seven West Media, founded by Not publicly disclosed. The company was established in 1897 and is headquartered in Perth, Australia. It employs around 200+.
Traffic and audience
Traffic estimates place PerthNow at roughly 15 million visits per month, about 0.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How PerthNow makes money
Revenue comes primarily from digital advertising, alongside print sales.
Competitors in Australia
Its closest rivals include thewest.com.au, abc.net.au, news.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1897
PerthNow is founded in Perth, Australia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #108 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns PerthNow?
PerthNow is operated by Seven West Media. Public company structure, based on public filings and press reporting.
Where is PerthNow headquartered?
PerthNow is headquartered in Perth, Australia.
When was PerthNow founded?
PerthNow was founded in 1897 by Not publicly disclosed.
How many employees does PerthNow have?
PerthNow employs approximately 200+ people.
What is PerthNow's revenue?
PerthNow's revenue: ≈ $60 million annual revenue (est.).
Who are PerthNow's competitors?
Main competitors in Australia include thewest.com.au, abc.net.au, news.com.au.
How does PerthNow make money?
Mainly digital advertising, print sales.
Is PerthNow publicly traded?
PerthNow's ownership: Public company.
How many visitors does PerthNow get?
Third-party estimates place PerthNow at roughly 15 million visits per month, mostly from Australia, with 79% mobile traffic.
Is PerthNow safe?
PerthNow is an established news & media site founded in 1897 and ranked #108 in Australia; use the official domain perthnow.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsperthnow.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos