Education#195 in Canada

McGill University

The site of Montreal's leading English-language research university.

mcgill.ca ↗Updated September 2026

McGill University at a glance

McGill University is an education website and one of the most visited sites in Canada, currently ranked #195 in the country. It was founded in 1821 by James McGill bequest and is headquartered in Montreal, Canada. Today McGill University is owned by McGill University. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through tuition, government funding, research grants. Its closest rivals include utoronto.ca, ubc.ca, uwaterloo.ca.

Traffic statistics

≈ 15 million
Monthly visits
≈ 3.5 million
Weekly visits
≈ 0.5 million
Daily visits
≈ 6.3 million / month
Unique visitors
2500
Global rank
#195 in Canada
Country rank
≈ 5.2
Pages / visit
≈ 9 min
Avg. visit
≈ 40%
Bounce rate
≈ 66% mobile
Mobile traffic
≈ 6
Visits per second
#195
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 14.1 million / month+2%
Q2≈ 14.5 million / month+3%
Q3≈ 15 million / month+3%
Q4≈ 15.9 million / month+6%

Traffic sources

  • Organic search44%
  • Direct36%
  • Referral10%
  • Social6%
  • Paid4%

Audience & demographics

  • Women51%
  • Men49%
  • Age 18-2434%
  • Age 25-3427%
  • Age 35-4419%

The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Canada86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 4.5 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Canada

Top organic keywords

KeywordPositionVolumeTraffic share
mcgill university1Very highDominant
exam resultsTop 10High—
past papersTop 10High—
online coursesTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactPHP / LMS backendVideo deliveryPostgreSQLCDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta Pixel

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 66% mobile
Position in country
Among the leading education apps in Canada

Company information

Website
mcgill.ca
Sector
Education
Owner
McGill University
Owner type
Public institution
Founders
James McGill bequest
Founded
1821
Headquarters
Montreal, Canada
Employees
15,000+
Ownership
McGill University controls the platform. Ownership details are based on public filings and press reporting.
Revenue
≈ $2 billion annual revenue (est.)
Languages
English, French
Top traffic sources
organic search, direct, referral

Financials

Revenue
≈ $2 billion annual revenue (est.)
Ownership
Public institution
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

McGill University operates an education platform focused on Canada. The site of Montreal's leading English-language research university. Revenue comes mainly from tuition, supported by the other lines listed below.

  • Tuition
  • Government funding
  • Research grants

Products & services

Degrees
Research

Related deals on Amazon

International presence

Primary market
Canada
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

15,000+
Total employees

Customer statistics

≈ 6.3 million / month
Monthly reach
≈ 5.2 pages per visit, ≈ 9 min average session
Engagement

Website rankings

Country rank (Canada)
#195 in this index
Sector rank
Leading education site in Canada
Global rank
2500

Main competitors

utoronto.caubc.cauwaterloo.ca

Website comparisons

WebsiteMonthly visitsRankNotes
utoronto.ca≈ 9 million / month#196 class competitor—
ubc.ca≈ 6.7 million / month#197 class competitor—
uwaterloo.ca≈ 4.5 million / month#198 class competitor—

What is McGill University?

McGill University (mcgill.ca) is an education platform serving users in Canada. The site of Montreal's leading English-language research university. It ranks #195 among the most visited websites in the country in this index, within the education category.

Who owns McGill University?

The site is operated by McGill University, founded by James McGill bequest. The company was established in 1821 and is headquartered in Montreal, Canada. It employs around 15,000+.

Traffic and audience

Traffic estimates place McGill University at roughly 15 million visits per month, about 0.5 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.

How McGill University makes money

Revenue comes primarily from tuition, alongside government funding, research grants.

Competitors in Canada

Its closest rivals include utoronto.ca, ubc.ca, uwaterloo.ca.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1821

    McGill University is founded in Montreal, Canada.

  2. Growth phase

    Expands its education offering and moves to a mobile-first product.

  3. Today

    Ranks #195 among the most visited websites in Canada.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Free or low-cost access to study material
  • Content aligned with the national curriculum
  • Works on low-end devices
  • Exam and result services in one place

Cons

  • Peak-period slowdowns around exam dates
  • Uneven content quality between subjects
  • Limited personalised feedback
  • Some features locked behind subscriptions

Key statistics

Founded1821
HeadquartersMontreal, Canada
Employees15,000+
Monthly visits≈ 15 million
Country rank#195 in Canada
SectorEducation
Primary marketCanada
Founded1821
Monthly visits≈ 15 million

Frequently asked questions

Who owns McGill University?

McGill University is operated by McGill University. Public institution structure, based on public filings and press reporting.

Where is McGill University headquartered?

McGill University is headquartered in Montreal, Canada.

When was McGill University founded?

McGill University was founded in 1821 by James McGill bequest.

How many employees does McGill University have?

McGill University employs approximately 15,000+ people.

What is McGill University's revenue?

McGill University's revenue: ≈ $2 billion annual revenue (est.).

Who are McGill University's competitors?

Main competitors in Canada include utoronto.ca, ubc.ca, uwaterloo.ca.

How does McGill University make money?

Mainly tuition, government funding, research grants.

Is McGill University publicly traded?

McGill University's ownership: Public institution.

How many visitors does McGill University get?

Third-party estimates place McGill University at roughly 15 million visits per month, mostly from Canada, with 66% mobile traffic.

Is McGill University safe?

McGill University is an established education site founded in 1821 and ranked #195 in Canada; use the official domain mcgill.ca and HTTPS.

Popular searches

mcgill universitymcgill university loginmcgill university appwho owns mcgill universityis mcgill university safe

Data sources & confidence

  • Company website and public announcements
    mcgill.ca
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Canada and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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