University of Melbourne
The site of one of Australia's leading research universities.
University of Melbourne at a glance
University of Melbourne is an education website and one of the most visited sites in Australia, currently ranked #192 in the country. It was founded in 1853 by Victorian Government and is headquartered in Melbourne, Australia. Today University of Melbourne is owned by University of Melbourne. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through tuition, government funding, research grants. Its closest rivals include sydney.edu.au, unsw.edu.au, monash.edu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| university of melbourne | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Australia
Company information
- Website
- unimelb.edu.au
- Sector
- Education
- Owner
- University of Melbourne
- Owner type
- Public institution
- Founders
- Victorian Government
- Founded
- 1853
- Headquarters
- Melbourne, Australia
- Employees
- 8,000+
- Ownership
- University of Melbourne controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
University of Melbourne operates an education platform focused on Australia. The site of one of Australia's leading research universities. Revenue comes mainly from tuition, supported by the other lines listed below.
- Tuition
- Government funding
- Research grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #192 in this index
- Sector rank
- Leading education site in Australia
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sydney.edu.au | ≈ 6 million / month | #193 class competitor | — |
| unsw.edu.au | ≈ 4.5 million / month | #194 class competitor | — |
| monash.edu | ≈ 3 million / month | #195 class competitor | — |
What is University of Melbourne?
University of Melbourne (unimelb.edu.au) is an education platform serving users in Australia. The site of one of Australia's leading research universities. It ranks #192 among the most visited websites in the country in this index, within the education category.
Who owns University of Melbourne?
The site is operated by University of Melbourne, founded by Victorian Government. The company was established in 1853 and is headquartered in Melbourne, Australia. It employs around 8,000+.
Traffic and audience
Traffic estimates place University of Melbourne at roughly 10 million visits per month, about 0.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How University of Melbourne makes money
Revenue comes primarily from tuition, alongside government funding, research grants.
Competitors in Australia
Its closest rivals include sydney.edu.au, unsw.edu.au, monash.edu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1853
University of Melbourne is founded in Melbourne, Australia.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #192 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns University of Melbourne?
University of Melbourne is operated by University of Melbourne. Public institution structure, based on public filings and press reporting.
Where is University of Melbourne headquartered?
University of Melbourne is headquartered in Melbourne, Australia.
When was University of Melbourne founded?
University of Melbourne was founded in 1853 by Victorian Government.
How many employees does University of Melbourne have?
University of Melbourne employs approximately 8,000+ people.
What is University of Melbourne's revenue?
University of Melbourne's revenue: ≈ $3 billion annual revenue (est.).
Who are University of Melbourne's competitors?
Main competitors in Australia include sydney.edu.au, unsw.edu.au, monash.edu.
How does University of Melbourne make money?
Mainly tuition, government funding, research grants.
Is University of Melbourne publicly traded?
University of Melbourne's ownership: Public institution.
How many visitors does University of Melbourne get?
Third-party estimates place University of Melbourne at roughly 10 million visits per month, mostly from Australia, with 66% mobile traffic.
Is University of Melbourne safe?
University of Melbourne is an established education site founded in 1853 and ranked #192 in Australia; use the official domain unimelb.edu.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsunimelb.edu.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos