RecipeTin Eats
An Australian food blog with widely read, tested recipes.
RecipeTin Eats at a glance
RecipeTin Eats is a food & delivery website and one of the most visited sites in Australia, currently ranked #189 in the country. It was founded in 2014 by Nagi Maehashi and is headquartered in Sydney, Australia. Today RecipeTin Eats is owned by RecipeTin Eats. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through digital advertising, cookbook sales. Its closest rivals include taste.com.au, allrecipes.com, bbcgoodfood.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| recipetin eats | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Australia
Company information
- Website
- recipetineats.com
- Sector
- Food & Delivery
- Owner
- RecipeTin Eats
- Owner type
- Private company
- Founders
- Nagi Maehashi
- Founded
- 2014
- Headquarters
- Sydney, Australia
- Employees
- 20+
- Ownership
- RecipeTin Eats controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
RecipeTin Eats operates a food and grocery delivery platform focused on Australia. An Australian food blog with widely read, tested recipes. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Cookbook sales
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #189 in this index
- Sector rank
- Leading food & delivery site in Australia
- Global rank
- 2200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| taste.com.au | ≈ 18 million / month | #190 class competitor | — |
| allrecipes.com | ≈ 13.5 million / month | #191 class competitor | — |
| bbcgoodfood.com | ≈ 9 million / month | #192 class competitor | — |
What is RecipeTin Eats?
RecipeTin Eats (recipetineats.com) is a food and grocery delivery platform serving users in Australia. An Australian food blog with widely read, tested recipes. It ranks #189 among the most visited websites in the country in this index, within the food & delivery category.
Who owns RecipeTin Eats?
The site is operated by RecipeTin Eats, founded by Nagi Maehashi. The company was established in 2014 and is headquartered in Sydney, Australia. It employs around 20+.
Traffic and audience
Traffic estimates place RecipeTin Eats at roughly 30 million visits per month, about 1 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How RecipeTin Eats makes money
Revenue comes primarily from digital advertising, alongside cookbook sales.
Competitors in Australia
Its closest rivals include taste.com.au, allrecipes.com, bbcgoodfood.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
RecipeTin Eats is founded in Sydney, Australia.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #189 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns RecipeTin Eats?
RecipeTin Eats is operated by RecipeTin Eats. Private company structure, based on public filings and press reporting.
Where is RecipeTin Eats headquartered?
RecipeTin Eats is headquartered in Sydney, Australia.
When was RecipeTin Eats founded?
RecipeTin Eats was founded in 2014 by Nagi Maehashi.
How many employees does RecipeTin Eats have?
RecipeTin Eats employs approximately 20+ people.
What is RecipeTin Eats's revenue?
RecipeTin Eats's revenue: ≈ $15 million annual revenue (est.).
Who are RecipeTin Eats's competitors?
Main competitors in Australia include taste.com.au, allrecipes.com, bbcgoodfood.com.
How does RecipeTin Eats make money?
Mainly digital advertising, cookbook sales.
Is RecipeTin Eats publicly traded?
No — RecipeTin Eats is not listed as an independent public company; it is operated by RecipeTin Eats.
How many visitors does RecipeTin Eats get?
Third-party estimates place RecipeTin Eats at roughly 30 million visits per month, mostly from Australia, with 89% mobile traffic.
Is RecipeTin Eats safe?
RecipeTin Eats is an established food & delivery site founded in 2014 and ranked #189 in Australia; use the official domain recipetineats.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrecipetineats.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos