taste.com.au
Australia's largest recipe site with tested recipes and meal ideas.
taste.com.au at a glance
taste.com.au is a food & delivery website and one of the most visited sites in Australia, currently ranked #188 in the country. It was founded in 1998 by News Corp Australia and is headquartered in Sydney, Australia. Today taste.com.au is owned by News Corp Australia. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through digital advertising, affiliate commerce. Its closest rivals include recipetineats.com, bestrecipes.com.au, allrecipes.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| taste.com.au | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Australia
Company information
- Website
- taste.com.au
- Sector
- Food & Delivery
- Owner
- News Corp Australia
- Owner type
- Subsidiary of public company
- Founders
- News Corp Australia
- Founded
- 1998
- Headquarters
- Sydney, Australia
- Employees
- 100+
- Ownership
- News Corp Australia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
taste.com.au operates a food and grocery delivery platform focused on Australia. Australia's largest recipe site with tested recipes and meal ideas. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Affiliate commerce
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #188 in this index
- Sector rank
- Leading food & delivery site in Australia
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| recipetineats.com | ≈ 24 million / month | #189 class competitor | — |
| bestrecipes.com.au | ≈ 18 million / month | #190 class competitor | — |
| allrecipes.com | ≈ 12 million / month | #191 class competitor | — |
What is taste.com.au?
taste.com.au (taste.com.au) is a food and grocery delivery platform serving users in Australia. Australia's largest recipe site with tested recipes and meal ideas. It ranks #188 among the most visited websites in the country in this index, within the food & delivery category.
Who owns taste.com.au?
The site is operated by News Corp Australia, founded by News Corp Australia. The company was established in 1998 and is headquartered in Sydney, Australia. It employs around 100+.
Traffic and audience
Traffic estimates place taste.com.au at roughly 40 million visits per month, about 1.3 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How taste.com.au makes money
Revenue comes primarily from digital advertising, alongside affiliate commerce.
Competitors in Australia
Its closest rivals include recipetineats.com, bestrecipes.com.au, allrecipes.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
taste.com.au is founded in Sydney, Australia.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #188 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns taste.com.au?
taste.com.au is operated by News Corp Australia. Subsidiary of public company structure, based on public filings and press reporting.
Where is taste.com.au headquartered?
taste.com.au is headquartered in Sydney, Australia.
When was taste.com.au founded?
taste.com.au was founded in 1998 by News Corp Australia.
How many employees does taste.com.au have?
taste.com.au employs approximately 100+ people.
What is taste.com.au's revenue?
taste.com.au's revenue: ≈ $40 million annual revenue (est.).
Who are taste.com.au's competitors?
Main competitors in Australia include recipetineats.com, bestrecipes.com.au, allrecipes.com.
How does taste.com.au make money?
Mainly digital advertising, affiliate commerce.
Is taste.com.au publicly traded?
taste.com.au's ownership: Subsidiary of public company.
How many visitors does taste.com.au get?
Third-party estimates place taste.com.au at roughly 40 million visits per month, mostly from Australia, with 89% mobile traffic.
Is taste.com.au safe?
taste.com.au is an established food & delivery site founded in 1998 and ranked #188 in Australia; use the official domain taste.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstaste.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos