Healthengine
An Australian online booking service for doctors, dentists and allied health.
Healthengine at a glance
Healthengine is a health website and one of the most visited sites in Australia, currently ranked #185 in the country. It was founded in 2007 by Marcus Tan, Dr Dan Smith and is headquartered in Perth, Australia. Today Healthengine is owned by Healthengine Pty Ltd. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through provider subscriptions, advertising. Its closest rivals include hotdoc.com.au, healthdirect.gov.au, whitecoat.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| healthengine | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Australia
Company information
- Website
- healthengine.com.au
- Sector
- Health
- Owner
- Healthengine Pty Ltd
- Owner type
- Private company
- Founders
- Marcus Tan, Dr Dan Smith
- Founded
- 2007
- Headquarters
- Perth, Australia
- Employees
- 200+
- Ownership
- Healthengine Pty Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Healthengine operates a health information and services platform focused on Australia. An Australian online booking service for doctors, dentists and allied health. Revenue comes mainly from provider subscriptions, supported by the other lines listed below.
- Provider subscriptions
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #185 in this index
- Sector rank
- Leading health site in Australia
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| hotdoc.com.au | ≈ 4.8 million / month | #186 class competitor | — |
| healthdirect.gov.au | ≈ 3.6 million / month | #187 class competitor | — |
| whitecoat.com.au | ≈ 2.4 million / month | #188 class competitor | — |
What is Healthengine?
Healthengine (healthengine.com.au) is a health information and services platform serving users in Australia. An Australian online booking service for doctors, dentists and allied health. It ranks #185 among the most visited websites in the country in this index, within the health category.
Who owns Healthengine?
The site is operated by Healthengine Pty Ltd, founded by Marcus Tan, Dr Dan Smith. The company was established in 2007 and is headquartered in Perth, Australia. It employs around 200+.
Traffic and audience
Traffic estimates place Healthengine at roughly 8 million visits per month, about 0.3 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Healthengine makes money
Revenue comes primarily from provider subscriptions, alongside advertising.
Competitors in Australia
Its closest rivals include hotdoc.com.au, healthdirect.gov.au, whitecoat.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Healthengine is founded in Perth, Australia.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #185 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Healthengine?
Healthengine is operated by Healthengine Pty Ltd. Private company structure, based on public filings and press reporting.
Where is Healthengine headquartered?
Healthengine is headquartered in Perth, Australia.
When was Healthengine founded?
Healthengine was founded in 2007 by Marcus Tan, Dr Dan Smith.
How many employees does Healthengine have?
Healthengine employs approximately 200+ people.
What is Healthengine's revenue?
Healthengine's revenue: ≈ $40 million annual revenue (est.).
Who are Healthengine's competitors?
Main competitors in Australia include hotdoc.com.au, healthdirect.gov.au, whitecoat.com.au.
How does Healthengine make money?
Mainly provider subscriptions, advertising.
Is Healthengine publicly traded?
No — Healthengine is not listed as an independent public company; it is operated by Healthengine Pty Ltd.
How many visitors does Healthengine get?
Third-party estimates place Healthengine at roughly 8 million visits per month, mostly from Australia, with 75% mobile traffic.
Is Healthengine safe?
Healthengine is an established health site founded in 2007 and ranked #185 in Australia; use the official domain healthengine.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshealthengine.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos