Apotheek.nl
Official Dutch pharmaceutical platform offering verified information on medication, side effects, and dosage.
Apotheek.nl at a glance
Apotheek.nl is a health website and one of the most visited sites in Netherlands, currently ranked #62 in the country. It was founded in 2001 by KNMP and is headquartered in The Hague, Netherlands. Today Apotheek.nl is owned by KNMP (Royal Dutch Pharmacists Association). Our estimates put its audience at ≈ 6.8 million visits per month. The business earns money mainly through association funding, government health grants. Its closest rivals include thuisarts.nl, farmacotherapeutischkompas.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.4 million / month | +2% |
| Q2 | ≈ 6.6 million / month | +3% |
| Q3 | ≈ 6.8 million / month | +3% |
| Q4 | ≈ 7.2 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| apotheek.nl | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Netherlands
Company information
- Website
- apotheek.nl
- Sector
- Health
- Owner
- KNMP (Royal Dutch Pharmacists Association)
- Owner type
- Professional association
- Founders
- KNMP
- Founded
- 2001
- Headquarters
- The Hague, Netherlands
- Employees
- 40+
- Ownership
- KNMP (Royal Dutch Pharmacists Association) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Dutch
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Professional association
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Apotheek.nl operates a health information and services platform focused on Netherlands. Official Dutch pharmaceutical platform offering verified information on medication, side effects, and dosage. Revenue comes mainly from association funding, supported by the other lines listed below.
- Association funding
- Government health grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #62 in this index
- Sector rank
- Leading health site in Netherlands
- Global rank
- 9500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| thuisarts.nl | ≈ 4.1 million / month | #63 class competitor | — |
| farmacotherapeutischkompas.nl | ≈ 3.1 million / month | #64 class competitor | — |
What is Apotheek.nl?
Apotheek.nl (apotheek.nl) is a health information and services platform serving users in Netherlands. Official Dutch pharmaceutical platform offering verified information on medication, side effects, and dosage. It ranks #62 among the most visited websites in the country in this index, within the health category.
Who owns Apotheek.nl?
The site is operated by KNMP (Royal Dutch Pharmacists Association), founded by KNMP. The company was established in 2001 and is headquartered in The Hague, Netherlands. It employs around 40+.
Traffic and audience
Traffic estimates place Apotheek.nl at roughly 6.8 million visits per month, about 0.2 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Apotheek.nl makes money
Revenue comes primarily from association funding, alongside government health grants.
Competitors in Netherlands
Its closest rivals include thuisarts.nl, farmacotherapeutischkompas.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Apotheek.nl is founded in The Hague, Netherlands.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #62 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Apotheek.nl?
Apotheek.nl is operated by KNMP (Royal Dutch Pharmacists Association). Professional association structure, based on public filings and press reporting.
Where is Apotheek.nl headquartered?
Apotheek.nl is headquartered in The Hague, Netherlands.
When was Apotheek.nl founded?
Apotheek.nl was founded in 2001 by KNMP.
How many employees does Apotheek.nl have?
Apotheek.nl employs approximately 40+ people.
What is Apotheek.nl's revenue?
Apotheek.nl's revenue: Undisclosed.
Who are Apotheek.nl's competitors?
Main competitors in Netherlands include thuisarts.nl, farmacotherapeutischkompas.nl.
How does Apotheek.nl make money?
Mainly association funding, government health grants.
Is Apotheek.nl publicly traded?
No — Apotheek.nl is not listed as an independent public company; it is operated by KNMP (Royal Dutch Pharmacists Association).
How many visitors does Apotheek.nl get?
Third-party estimates place Apotheek.nl at roughly 6.8 million visits per month, mostly from Netherlands, with 75% mobile traffic.
Is Apotheek.nl safe?
Apotheek.nl is an established health site founded in 2001 and ranked #62 in Netherlands; use the official domain apotheek.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsapotheek.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos