Transavia
Dutch low-cost airline offering budget flights to European leisure destinations.
Transavia at a glance
Transavia is a travel website and one of the most visited sites in Netherlands, currently ranked #59 in the country. It was founded in 1965 by John Block and is headquartered in Haarlemmermeer, Netherlands. Today Transavia is owned by Air France-KLM. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through flight sales, ancillary fees (baggage, seats), in-flight catering. Its closest rivals include ryanair.com, easyjet.com, klm.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| transavia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Netherlands
Company information
- Website
- transavia.com
- Sector
- Travel
- Owner
- Air France-KLM
- Owner type
- Public company
- Founders
- John Block
- Founded
- 1965
- Headquarters
- Haarlemmermeer, Netherlands
- Employees
- 2,500+
- Ownership
- Air France-KLM controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.0 billion annual revenue (est.)
- Languages
- Dutch, English, French, Italian, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.0 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Transavia operates a travel booking platform focused on Netherlands. Dutch low-cost airline offering budget flights to European leisure destinations. Revenue comes mainly from flight sales, supported by the other lines listed below.
- Flight sales
- Ancillary fees (baggage, seats)
- In-flight catering
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #59 in this index
- Sector rank
- Leading travel site in Netherlands
- Global rank
- 10500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ryanair.com | ≈ 3.6 million / month | #60 class competitor | — |
| easyjet.com | ≈ 2.7 million / month | #61 class competitor | — |
| klm.nl | ≈ 1.8 million / month | #62 class competitor | — |
What is Transavia?
Transavia (transavia.com) is a travel booking platform serving users in Netherlands. Dutch low-cost airline offering budget flights to European leisure destinations. It ranks #59 among the most visited websites in the country in this index, within the travel category.
Who owns Transavia?
The site is operated by Air France-KLM, founded by John Block. The company was established in 1965 and is headquartered in Haarlemmermeer, Netherlands. It employs around 2,500+.
Traffic and audience
Traffic estimates place Transavia at roughly 6 million visits per month, about 0.2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Transavia makes money
Revenue comes primarily from flight sales, alongside ancillary fees (baggage, seats), in-flight catering.
Competitors in Netherlands
Its closest rivals include ryanair.com, easyjet.com, klm.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1965
Transavia is founded in Haarlemmermeer, Netherlands.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #59 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Transavia?
Transavia is operated by Air France-KLM. Public company structure, based on public filings and press reporting.
Where is Transavia headquartered?
Transavia is headquartered in Haarlemmermeer, Netherlands.
When was Transavia founded?
Transavia was founded in 1965 by John Block.
How many employees does Transavia have?
Transavia employs approximately 2,500+ people.
What is Transavia's revenue?
Transavia's revenue: ≈ $1.0 billion annual revenue (est.).
Who are Transavia's competitors?
Main competitors in Netherlands include ryanair.com, easyjet.com, klm.nl.
How does Transavia make money?
Mainly flight sales, ancillary fees (baggage, seats), in-flight catering.
Is Transavia publicly traded?
Transavia's ownership: Public company.
How many visitors does Transavia get?
Third-party estimates place Transavia at roughly 6 million visits per month, mostly from Netherlands, with 71% mobile traffic.
Is Transavia safe?
Transavia is an established travel site founded in 1965 and ranked #59 in Netherlands; use the official domain transavia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstransavia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos