9292
Comprehensive Dutch public transport journey planner integrating trains, buses, trams, ferries, and metros.
9292 at a glance
9292 is a travel website and one of the most visited sites in Netherlands, currently ranked #93 in the country. It was founded in 1992 by Dutch Public Transport Operators and is headquartered in Utrecht, Netherlands. Today 9292 is owned by REISinformatiegroep B.V.. Our estimates put its audience at ≈ 16 million visits per month. The business earns money mainly through display advertising, digital ticket sales commissions, b2b transit data api. Its closest rivals include ns.nl, gvb.nl, google.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 15 million / month | +2% |
| Q2 | ≈ 15.5 million / month | +3% |
| Q3 | ≈ 16 million / month | +3% |
| Q4 | ≈ 17 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 9292 | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Netherlands
Company information
- Website
- 9292.nl
- Sector
- Travel
- Owner
- REISinformatiegroep B.V.
- Owner type
- Private company
- Founders
- Dutch Public Transport Operators
- Founded
- 1992
- Headquarters
- Utrecht, Netherlands
- Employees
- 70+
- Ownership
- REISinformatiegroep B.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
9292 operates a travel booking platform focused on Netherlands. Comprehensive Dutch public transport journey planner integrating trains, buses, trams, ferries, and metros. Revenue comes mainly from display advertising, supported by the other lines listed below.
- Display advertising
- Digital ticket sales commissions
- B2B transit data API
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #93 in this index
- Sector rank
- Leading travel site in Netherlands
- Global rank
- 3050
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ns.nl | ≈ 9.6 million / month | #94 class competitor | — |
| gvb.nl | ≈ 7.2 million / month | #95 class competitor | — |
| google.com | ≈ 4.8 million / month | #96 class competitor | — |
What is 9292?
9292 (9292.nl) is a travel booking platform serving users in Netherlands. Comprehensive Dutch public transport journey planner integrating trains, buses, trams, ferries, and metros. It ranks #93 among the most visited websites in the country in this index, within the travel category.
Who owns 9292?
The site is operated by REISinformatiegroep B.V., founded by Dutch Public Transport Operators. The company was established in 1992 and is headquartered in Utrecht, Netherlands. It employs around 70+.
Traffic and audience
Traffic estimates place 9292 at roughly 16 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How 9292 makes money
Revenue comes primarily from display advertising, alongside digital ticket sales commissions, b2b transit data api.
Competitors in Netherlands
Its closest rivals include ns.nl, gvb.nl, google.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1992
9292 is founded in Utrecht, Netherlands.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #93 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns 9292?
9292 is operated by REISinformatiegroep B.V.. Private company structure, based on public filings and press reporting.
Where is 9292 headquartered?
9292 is headquartered in Utrecht, Netherlands.
When was 9292 founded?
9292 was founded in 1992 by Dutch Public Transport Operators.
How many employees does 9292 have?
9292 employs approximately 70+ people.
What is 9292's revenue?
9292's revenue: ≈ $20 million annual revenue (est.).
Who are 9292's competitors?
Main competitors in Netherlands include ns.nl, gvb.nl, google.com.
How does 9292 make money?
Mainly display advertising, digital ticket sales commissions, b2b transit data api.
Is 9292 publicly traded?
No — 9292 is not listed as an independent public company; it is operated by REISinformatiegroep B.V..
How many visitors does 9292 get?
Third-party estimates place 9292 at roughly 16 million visits per month, mostly from Netherlands, with 71% mobile traffic.
Is 9292 safe?
9292 is an established travel site founded in 1992 and ranked #93 in Netherlands; use the official domain 9292.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements9292.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos