TomTom
Dutch location technology specialist delivering digital maps, autonomous driving software, and fleet systems.
TomTom at a glance
TomTom is a technology website and one of the most visited sites in Netherlands, currently ranked #92 in the country. It was founded in 1991 by Harold Goddijn, Corinne Vigreux, Peter-Frans Pauwels, Pieter Geelen and is headquartered in Amsterdam, Netherlands. Today TomTom is owned by TomTom N.V.. Our estimates put its audience at ≈ 5.5 million visits per month. The business earns money mainly through automotive software licensing, enterprise location apis. Its closest rivals include here.com, google.com, mapbox.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.2 million / month | +2% |
| Q2 | ≈ 5.3 million / month | +3% |
| Q3 | ≈ 5.5 million / month | +3% |
| Q4 | ≈ 5.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tomtom | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Netherlands
Company information
- Website
- tomtom.com
- Sector
- Technology
- Owner
- TomTom N.V.
- Owner type
- Public company
- Founders
- Harold Goddijn, Corinne Vigreux, Peter-Frans Pauwels, Pieter Geelen
- Founded
- 1991
- Headquarters
- Amsterdam, Netherlands
- Employees
- 3,800+
- Ownership
- TomTom N.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $580 million annual revenue (est.)
- Languages
- English, Dutch
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $580 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
TomTom operates a technology platform focused on Netherlands. Dutch location technology specialist delivering digital maps, autonomous driving software, and fleet systems. Revenue comes mainly from automotive software licensing, supported by the other lines listed below.
- Automotive software licensing
- Enterprise location APIs
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #92 in this index
- Sector rank
- Leading technology site in Netherlands
- Global rank
- 11300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| here.com | ≈ 3.3 million / month | #93 class competitor | — |
| google.com | ≈ 2.5 million / month | #94 class competitor | — |
| mapbox.com | ≈ 1.6 million / month | #95 class competitor | — |
What is TomTom?
TomTom (tomtom.com) is a technology platform serving users in Netherlands. Dutch location technology specialist delivering digital maps, autonomous driving software, and fleet systems. It ranks #92 among the most visited websites in the country in this index, within the technology category.
Who owns TomTom?
The site is operated by TomTom N.V., founded by Harold Goddijn, Corinne Vigreux, Peter-Frans Pauwels, Pieter Geelen. The company was established in 1991 and is headquartered in Amsterdam, Netherlands. It employs around 3,800+.
Traffic and audience
Traffic estimates place TomTom at roughly 5.5 million visits per month, about 0.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How TomTom makes money
Revenue comes primarily from automotive software licensing, alongside enterprise location apis.
Competitors in Netherlands
Its closest rivals include here.com, google.com, mapbox.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1991
TomTom is founded in Amsterdam, Netherlands.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #92 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns TomTom?
TomTom is operated by TomTom N.V.. Public company structure, based on public filings and press reporting.
Where is TomTom headquartered?
TomTom is headquartered in Amsterdam, Netherlands.
When was TomTom founded?
TomTom was founded in 1991 by Harold Goddijn, Corinne Vigreux, Peter-Frans Pauwels, Pieter Geelen.
How many employees does TomTom have?
TomTom employs approximately 3,800+ people.
What is TomTom's revenue?
TomTom's revenue: ≈ $580 million annual revenue (est.).
Who are TomTom's competitors?
Main competitors in Netherlands include here.com, google.com, mapbox.com.
How does TomTom make money?
Mainly automotive software licensing, enterprise location apis.
Is TomTom publicly traded?
TomTom's ownership: Public company.
How many visitors does TomTom get?
Third-party estimates place TomTom at roughly 5.5 million visits per month, mostly from Netherlands, with 68% mobile traffic.
Is TomTom safe?
TomTom is an established technology site founded in 1991 and ranked #92 in Netherlands; use the official domain tomtom.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstomtom.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos