MyWheels
Leading Dutch shared car network offering electric vehicles by the hour across towns and major cities.
MyWheels at a glance
MyWheels is an automotive website and one of the most visited sites in Netherlands, currently ranked #96 in the country. It was founded in 1993 by Henry Mentink and is headquartered in Amsterdam, Netherlands. Today MyWheels is owned by The Mobility Factory. Our estimates put its audience at ≈ 2.5 million visits per month. The business earns money mainly through hourly and km usage rates, monthly car-sharing subscriptions. Its closest rivals include snappcar.nl, greenwheels.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.3 million / month | +2% |
| Q2 | ≈ 2.4 million / month | +3% |
| Q3 | ≈ 2.5 million / month | +3% |
| Q4 | ≈ 2.7 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mywheels | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Netherlands
Company information
- Website
- mywheels.nl
- Sector
- Automotive
- Owner
- The Mobility Factory
- Owner type
- Private company
- Founders
- Henry Mentink
- Founded
- 1993
- Headquarters
- Amsterdam, Netherlands
- Employees
- 80+
- Ownership
- The Mobility Factory controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MyWheels operates an automotive marketplace focused on Netherlands. Leading Dutch shared car network offering electric vehicles by the hour across towns and major cities. Revenue comes mainly from hourly and km usage rates, supported by the other lines listed below.
- Hourly and km usage rates
- Monthly car-sharing subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #96 in this index
- Sector rank
- Leading automotive site in Netherlands
- Global rank
- 21000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| snappcar.nl | ≈ 1.5 million / month | #97 class competitor | — |
| greenwheels.com | ≈ 1.1 million / month | #98 class competitor | — |
What is MyWheels?
MyWheels (mywheels.nl) is an automotive marketplace serving users in Netherlands. Leading Dutch shared car network offering electric vehicles by the hour across towns and major cities. It ranks #96 among the most visited websites in the country in this index, within the automotive category.
Who owns MyWheels?
The site is operated by The Mobility Factory, founded by Henry Mentink. The company was established in 1993 and is headquartered in Amsterdam, Netherlands. It employs around 80+.
Traffic and audience
Traffic estimates place MyWheels at roughly 2.5 million visits per month, about 0.1 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How MyWheels makes money
Revenue comes primarily from hourly and km usage rates, alongside monthly car-sharing subscriptions.
Competitors in Netherlands
Its closest rivals include snappcar.nl, greenwheels.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
MyWheels is founded in Amsterdam, Netherlands.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #96 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns MyWheels?
MyWheels is operated by The Mobility Factory. Private company structure, based on public filings and press reporting.
Where is MyWheels headquartered?
MyWheels is headquartered in Amsterdam, Netherlands.
When was MyWheels founded?
MyWheels was founded in 1993 by Henry Mentink.
How many employees does MyWheels have?
MyWheels employs approximately 80+ people.
What is MyWheels's revenue?
MyWheels's revenue: ≈ $15 million annual revenue (est.).
Who are MyWheels's competitors?
Main competitors in Netherlands include snappcar.nl, greenwheels.com.
How does MyWheels make money?
Mainly hourly and km usage rates, monthly car-sharing subscriptions.
Is MyWheels publicly traded?
No — MyWheels is not listed as an independent public company; it is operated by The Mobility Factory.
How many visitors does MyWheels get?
Third-party estimates place MyWheels at roughly 2.5 million visits per month, mostly from Netherlands, with 70% mobile traffic.
Is MyWheels safe?
MyWheels is an established automotive site founded in 1993 and ranked #96 in Netherlands; use the official domain mywheels.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmywheels.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos