CarDekho
An Indian car research and listing platform for new and used vehicles.
CarDekho at a glance
CarDekho is an automotive website and one of the most visited sites in India, currently ranked #178 in the country. It was founded in 2008 by Amit Jain, Anurag Jain and is headquartered in Jaipur, India. Today CarDekho is owned by GirnarSoft. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through dealer advertising, lead generation, financing commissions. Its closest rivals include cars24.com, carwale.com, spinny.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| cardekho | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in India
Company information
- Website
- cardekho.com
- Sector
- Automotive
- Owner
- GirnarSoft
- Owner type
- Private company
- Founders
- Amit Jain, Anurag Jain
- Founded
- 2008
- Headquarters
- Jaipur, India
- Employees
- 4,000+
- Ownership
- GirnarSoft controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CarDekho operates an automotive marketplace focused on India. An Indian car research and listing platform for new and used vehicles. Revenue comes mainly from dealer advertising, supported by the other lines listed below.
- Dealer advertising
- Lead generation
- Financing commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #178 in this index
- Sector rank
- Leading automotive site in India
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cars24.com | ≈ 36 million / month | #179 class competitor | — |
| carwale.com | ≈ 27 million / month | #180 class competitor | — |
| spinny.com | ≈ 18 million / month | #181 class competitor | — |
What is CarDekho?
CarDekho (cardekho.com) is an automotive marketplace serving users in India. An Indian car research and listing platform for new and used vehicles. It ranks #178 among the most visited websites in the country in this index, within the automotive category.
Who owns CarDekho?
The site is operated by GirnarSoft, founded by Amit Jain, Anurag Jain. The company was established in 2008 and is headquartered in Jaipur, India. It employs around 4,000+.
Traffic and audience
Traffic estimates place CarDekho at roughly 60 million visits per month, about 2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How CarDekho makes money
Revenue comes primarily from dealer advertising, alongside lead generation, financing commissions.
Competitors in India
Its closest rivals include cars24.com, carwale.com, spinny.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
CarDekho is founded in Jaipur, India.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #178 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns CarDekho?
CarDekho is operated by GirnarSoft. Private company structure, based on public filings and press reporting.
Where is CarDekho headquartered?
CarDekho is headquartered in Jaipur, India.
When was CarDekho founded?
CarDekho was founded in 2008 by Amit Jain, Anurag Jain.
How many employees does CarDekho have?
CarDekho employs approximately 4,000+ people.
What is CarDekho's revenue?
CarDekho's revenue: ≈ $300 million annual revenue (est.).
Who are CarDekho's competitors?
Main competitors in India include cars24.com, carwale.com, spinny.com.
How does CarDekho make money?
Mainly dealer advertising, lead generation, financing commissions.
Is CarDekho publicly traded?
No — CarDekho is not listed as an independent public company; it is operated by GirnarSoft.
How many visitors does CarDekho get?
Third-party estimates place CarDekho at roughly 60 million visits per month, mostly from India, with 70% mobile traffic.
Is CarDekho safe?
CarDekho is an established automotive site founded in 2008 and ranked #178 in India; use the official domain cardekho.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscardekho.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos