CARS24
An Indian used car marketplace for buying and selling cars online.
CARS24 at a glance
CARS24 is an automotive website and one of the most visited sites in India, currently ranked #177 in the country. It was founded in 2015 by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, Ruchit Agarwal and is headquartered in Gurugram, India. Today CARS24 is owned by CarDekho Group competitor: Cars24 Services. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through vehicle sales, financing commissions, service fees. Its closest rivals include cardekho.com, spinny.com, olx.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| cars24 | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in India
Company information
- Website
- cars24.com
- Sector
- Automotive
- Owner
- CarDekho Group competitor: Cars24 Services
- Owner type
- Private company
- Founders
- Vikram Chopra, Mehul Agrawal, Gajendra Jangid, Ruchit Agarwal
- Founded
- 2015
- Headquarters
- Gurugram, India
- Employees
- 5,000+
- Ownership
- CarDekho Group competitor: Cars24 Services controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CARS24 operates an automotive marketplace focused on India. An Indian used car marketplace for buying and selling cars online. Revenue comes mainly from vehicle sales, supported by the other lines listed below.
- Vehicle sales
- Financing commissions
- Service fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #177 in this index
- Sector rank
- Leading automotive site in India
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cardekho.com | ≈ 18 million / month | #178 class competitor | — |
| spinny.com | ≈ 13.5 million / month | #179 class competitor | — |
| olx.in | ≈ 9 million / month | #180 class competitor | — |
What is CARS24?
CARS24 (cars24.com) is an automotive marketplace serving users in India. An Indian used car marketplace for buying and selling cars online. It ranks #177 among the most visited websites in the country in this index, within the automotive category.
Who owns CARS24?
The site is operated by CarDekho Group competitor: Cars24 Services, founded by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, Ruchit Agarwal. The company was established in 2015 and is headquartered in Gurugram, India. It employs around 5,000+.
Traffic and audience
Traffic estimates place CARS24 at roughly 30 million visits per month, about 1 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How CARS24 makes money
Revenue comes primarily from vehicle sales, alongside financing commissions, service fees.
Competitors in India
Its closest rivals include cardekho.com, spinny.com, olx.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
CARS24 is founded in Gurugram, India.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #177 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns CARS24?
CARS24 is operated by CarDekho Group competitor: Cars24 Services. Private company structure, based on public filings and press reporting.
Where is CARS24 headquartered?
CARS24 is headquartered in Gurugram, India.
When was CARS24 founded?
CARS24 was founded in 2015 by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, Ruchit Agarwal.
How many employees does CARS24 have?
CARS24 employs approximately 5,000+ people.
What is CARS24's revenue?
CARS24's revenue: ≈ $1 billion annual revenue (est.).
Who are CARS24's competitors?
Main competitors in India include cardekho.com, spinny.com, olx.in.
How does CARS24 make money?
Mainly vehicle sales, financing commissions, service fees.
Is CARS24 publicly traded?
No — CARS24 is not listed as an independent public company; it is operated by CarDekho Group competitor: Cars24 Services.
How many visitors does CARS24 get?
Third-party estimates place CARS24 at roughly 30 million visits per month, mostly from India, with 70% mobile traffic.
Is CARS24 safe?
CARS24 is an established automotive site founded in 2015 and ranked #177 in India; use the official domain cars24.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscars24.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos