Greenwheels
Pioneering Dutch station-based car-sharing service integrated with NS railway stations.
Greenwheels at a glance
Greenwheels is an automotive website and one of the most visited sites in Netherlands, currently ranked #97 in the country. It was founded in 1995 by Gijs van Lookeren Campagne, Jan Borghuis and is headquartered in Rotterdam, Netherlands. Today Greenwheels is owned by Volkswagen Financial Services & PON. Our estimates put its audience at ≈ 2.1 million visits per month. The business earns money mainly through subscription tiers, distance and hourly fees. Its closest rivals include mywheels.nl, snappcar.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2 million / month | +2% |
| Q2 | ≈ 2 million / month | +3% |
| Q3 | ≈ 2.1 million / month | +3% |
| Q4 | ≈ 2.2 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| greenwheels | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Netherlands
Company information
- Website
- greenwheels.com
- Sector
- Automotive
- Owner
- Volkswagen Financial Services & PON
- Owner type
- Joint venture
- Founders
- Gijs van Lookeren Campagne, Jan Borghuis
- Founded
- 1995
- Headquarters
- Rotterdam, Netherlands
- Employees
- 100+
- Ownership
- Volkswagen Financial Services & PON controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Joint venture
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Greenwheels operates an automotive marketplace focused on Netherlands. Pioneering Dutch station-based car-sharing service integrated with NS railway stations. Revenue comes mainly from subscription tiers, supported by the other lines listed below.
- Subscription tiers
- Distance and hourly fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #97 in this index
- Sector rank
- Leading automotive site in Netherlands
- Global rank
- 24000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mywheels.nl | ≈ 1.3 million / month | #98 class competitor | — |
| snappcar.nl | ≈ 0.9 million / month | #99 class competitor | — |
What is Greenwheels?
Greenwheels (greenwheels.com) is an automotive marketplace serving users in Netherlands. Pioneering Dutch station-based car-sharing service integrated with NS railway stations. It ranks #97 among the most visited websites in the country in this index, within the automotive category.
Who owns Greenwheels?
The site is operated by Volkswagen Financial Services & PON, founded by Gijs van Lookeren Campagne, Jan Borghuis. The company was established in 1995 and is headquartered in Rotterdam, Netherlands. It employs around 100+.
Traffic and audience
Traffic estimates place Greenwheels at roughly 2.1 million visits per month, about 0.1 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Greenwheels makes money
Revenue comes primarily from subscription tiers, alongside distance and hourly fees.
Competitors in Netherlands
Its closest rivals include mywheels.nl, snappcar.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
Greenwheels is founded in Rotterdam, Netherlands.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #97 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Greenwheels?
Greenwheels is operated by Volkswagen Financial Services & PON. Joint venture structure, based on public filings and press reporting.
Where is Greenwheels headquartered?
Greenwheels is headquartered in Rotterdam, Netherlands.
When was Greenwheels founded?
Greenwheels was founded in 1995 by Gijs van Lookeren Campagne, Jan Borghuis.
How many employees does Greenwheels have?
Greenwheels employs approximately 100+ people.
What is Greenwheels's revenue?
Greenwheels's revenue: ≈ $20 million annual revenue (est.).
Who are Greenwheels's competitors?
Main competitors in Netherlands include mywheels.nl, snappcar.nl.
How does Greenwheels make money?
Mainly subscription tiers, distance and hourly fees.
Is Greenwheels publicly traded?
No — Greenwheels is not listed as an independent public company; it is operated by Volkswagen Financial Services & PON.
How many visitors does Greenwheels get?
Third-party estimates place Greenwheels at roughly 2.1 million visits per month, mostly from Netherlands, with 70% mobile traffic.
Is Greenwheels safe?
Greenwheels is an established automotive site founded in 1995 and ranked #97 in Netherlands; use the official domain greenwheels.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgreenwheels.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos