TicketSwap
Safe and fair ticket resale marketplace for concerts, festivals, sports games, and theater in the Netherlands.
TicketSwap at a glance
TicketSwap is an entertainment & streaming website and one of the most visited sites in Netherlands, currently ranked #98 in the country. It was founded in 2012 by Hans Ober, Ruud Kamphuis, Frank Steenken and is headquartered in Amsterdam, Netherlands. Today TicketSwap is owned by TicketSwap B.V.. Our estimates put its audience at ≈ 6.5 million visits per month. The business earns money mainly through transaction service fee (5% buyer / 5% seller). Its closest rivals include viagogo.nl, eventim.nl, ticketmaster.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.1 million / month | +2% |
| Q2 | ≈ 6.3 million / month | +3% |
| Q3 | ≈ 6.5 million / month | +3% |
| Q4 | ≈ 6.9 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ticketswap | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Netherlands
Company information
- Website
- ticketswap.nl
- Sector
- Entertainment & Streaming
- Owner
- TicketSwap B.V.
- Owner type
- Private company
- Founders
- Hans Ober, Ruud Kamphuis, Frank Steenken
- Founded
- 2012
- Headquarters
- Amsterdam, Netherlands
- Employees
- 150+
- Ownership
- TicketSwap B.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- Dutch, English, German, French, Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
TicketSwap operates an entertainment and streaming service focused on Netherlands. Safe and fair ticket resale marketplace for concerts, festivals, sports games, and theater in the Netherlands. Revenue comes mainly from transaction service fee (5% buyer / 5% seller), supported by the other lines listed below.
- Transaction service fee (5% buyer / 5% seller)
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #98 in this index
- Sector rank
- Leading entertainment & streaming site in Netherlands
- Global rank
- 9900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| viagogo.nl | ≈ 3.9 million / month | #99 class competitor | — |
| eventim.nl | ≈ 2.9 million / month | #100 class competitor | — |
| ticketmaster.nl | ≈ 1.9 million / month | #101 class competitor | — |
What is TicketSwap?
TicketSwap (ticketswap.nl) is an entertainment and streaming service serving users in Netherlands. Safe and fair ticket resale marketplace for concerts, festivals, sports games, and theater in the Netherlands. It ranks #98 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns TicketSwap?
The site is operated by TicketSwap B.V., founded by Hans Ober, Ruud Kamphuis, Frank Steenken. The company was established in 2012 and is headquartered in Amsterdam, Netherlands. It employs around 150+.
Traffic and audience
Traffic estimates place TicketSwap at roughly 6.5 million visits per month, about 0.2 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How TicketSwap makes money
Revenue comes primarily from transaction service fee (5% buyer / 5% seller), alongside .
Competitors in Netherlands
Its closest rivals include viagogo.nl, eventim.nl, ticketmaster.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
TicketSwap is founded in Amsterdam, Netherlands.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #98 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns TicketSwap?
TicketSwap is operated by TicketSwap B.V.. Private company structure, based on public filings and press reporting.
Where is TicketSwap headquartered?
TicketSwap is headquartered in Amsterdam, Netherlands.
When was TicketSwap founded?
TicketSwap was founded in 2012 by Hans Ober, Ruud Kamphuis, Frank Steenken.
How many employees does TicketSwap have?
TicketSwap employs approximately 150+ people.
What is TicketSwap's revenue?
TicketSwap's revenue: ≈ $30 million annual revenue (est.).
Who are TicketSwap's competitors?
Main competitors in Netherlands include viagogo.nl, eventim.nl, ticketmaster.nl.
How does TicketSwap make money?
Mainly transaction service fee (5% buyer / 5% seller).
Is TicketSwap publicly traded?
No — TicketSwap is not listed as an independent public company; it is operated by TicketSwap B.V..
How many visitors does TicketSwap get?
Third-party estimates place TicketSwap at roughly 6.5 million visits per month, mostly from Netherlands, with 74% mobile traffic.
Is TicketSwap safe?
TicketSwap is an established entertainment & streaming site founded in 2012 and ranked #98 in Netherlands; use the official domain ticketswap.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsticketswap.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos