Videoland
Leading Dutch subscription video-on-demand service offering local TV drama, reality shows, and international films.
Videoland at a glance
Videoland is an entertainment & streaming website and one of the most visited sites in Netherlands, currently ranked #84 in the country. It was founded in 2010 by RTL Group and is headquartered in Hilversum, Netherlands. Today Videoland is owned by RTL Nederland. Our estimates put its audience at ≈ 8.5 million visits per month. The business earns money mainly through tiered monthly subscriptions, ad-supported subscription tier. Its closest rivals include netflix.com, npo.nl, kijk.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8 million / month | +2% |
| Q2 | ≈ 8.2 million / month | +3% |
| Q3 | ≈ 8.5 million / month | +3% |
| Q4 | ≈ 9 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| videoland | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Netherlands
Company information
- Website
- videoland.com
- Sector
- Entertainment & Streaming
- Owner
- RTL Nederland
- Owner type
- Private company
- Founders
- RTL Group
- Founded
- 2010
- Headquarters
- Hilversum, Netherlands
- Employees
- 200+
- Ownership
- RTL Nederland controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Videoland operates an entertainment and streaming service focused on Netherlands. Leading Dutch subscription video-on-demand service offering local TV drama, reality shows, and international films. Revenue comes mainly from tiered monthly subscriptions, supported by the other lines listed below.
- Tiered monthly subscriptions
- Ad-supported subscription tier
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #84 in this index
- Sector rank
- Leading entertainment & streaming site in Netherlands
- Global rank
- 7400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| netflix.com | ≈ 5.1 million / month | #85 class competitor | — |
| npo.nl | ≈ 3.8 million / month | #86 class competitor | — |
| kijk.nl | ≈ 2.5 million / month | #87 class competitor | — |
What is Videoland?
Videoland (videoland.com) is an entertainment and streaming service serving users in Netherlands. Leading Dutch subscription video-on-demand service offering local TV drama, reality shows, and international films. It ranks #84 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Videoland?
The site is operated by RTL Nederland, founded by RTL Group. The company was established in 2010 and is headquartered in Hilversum, Netherlands. It employs around 200+.
Traffic and audience
Traffic estimates place Videoland at roughly 8.5 million visits per month, about 0.3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Videoland makes money
Revenue comes primarily from tiered monthly subscriptions, alongside ad-supported subscription tier.
Competitors in Netherlands
Its closest rivals include netflix.com, npo.nl, kijk.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Videoland is founded in Hilversum, Netherlands.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #84 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Videoland?
Videoland is operated by RTL Nederland. Private company structure, based on public filings and press reporting.
Where is Videoland headquartered?
Videoland is headquartered in Hilversum, Netherlands.
When was Videoland founded?
Videoland was founded in 2010 by RTL Group.
How many employees does Videoland have?
Videoland employs approximately 200+ people.
What is Videoland's revenue?
Videoland's revenue: ≈ $150 million annual revenue (est.).
Who are Videoland's competitors?
Main competitors in Netherlands include netflix.com, npo.nl, kijk.nl.
How does Videoland make money?
Mainly tiered monthly subscriptions, ad-supported subscription tier.
Is Videoland publicly traded?
No — Videoland is not listed as an independent public company; it is operated by RTL Nederland.
How many visitors does Videoland get?
Third-party estimates place Videoland at roughly 8.5 million visits per month, mostly from Netherlands, with 74% mobile traffic.
Is Videoland safe?
Videoland is an established entertainment & streaming site founded in 2010 and ranked #84 in Netherlands; use the official domain videoland.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvideoland.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos