AFC Ajax
Official site of AFC Ajax Amsterdam covering ticket sales, match recaps, team news, and fan merchandise.
AFC Ajax at a glance
AFC Ajax is a sports website and one of the most visited sites in Netherlands, currently ranked #80 in the country. It was founded in 1900 by Floris Stempel, Han Dade, Carl Reeser and is headquartered in Amsterdam, Netherlands. Today AFC Ajax is owned by AFC Ajax N.V.. Our estimates put its audience at ≈ 4.5 million visits per month. The business earns money mainly through matchday ticket sales, merchandising, player transfers. Its closest rivals include psv.nl, feyenoord.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.2 million / month | +2% |
| Q2 | ≈ 4.4 million / month | +3% |
| Q3 | ≈ 4.5 million / month | +3% |
| Q4 | ≈ 4.8 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| afc ajax | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Netherlands
Company information
- Website
- ajax.nl
- Sector
- Sports
- Owner
- AFC Ajax N.V.
- Owner type
- Public company
- Founders
- Floris Stempel, Han Dade, Carl Reeser
- Founded
- 1900
- Headquarters
- Amsterdam, Netherlands
- Employees
- 400+
- Ownership
- AFC Ajax N.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $220 million annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $220 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AFC Ajax operates a sports media platform focused on Netherlands. Official site of AFC Ajax Amsterdam covering ticket sales, match recaps, team news, and fan merchandise. Revenue comes mainly from matchday ticket sales, supported by the other lines listed below.
- Matchday ticket sales
- Merchandising
- Player transfers
- Media rights
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #80 in this index
- Sector rank
- Leading sports site in Netherlands
- Global rank
- 13400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| psv.nl | ≈ 2.7 million / month | #81 class competitor | — |
| feyenoord.nl | ≈ 2 million / month | #82 class competitor | — |
What is AFC Ajax?
AFC Ajax (ajax.nl) is a sports media platform serving users in Netherlands. Official site of AFC Ajax Amsterdam covering ticket sales, match recaps, team news, and fan merchandise. It ranks #80 among the most visited websites in the country in this index, within the sports category.
Who owns AFC Ajax?
The site is operated by AFC Ajax N.V., founded by Floris Stempel, Han Dade, Carl Reeser. The company was established in 1900 and is headquartered in Amsterdam, Netherlands. It employs around 400+.
Traffic and audience
Traffic estimates place AFC Ajax at roughly 4.5 million visits per month, about 0.1 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How AFC Ajax makes money
Revenue comes primarily from matchday ticket sales, alongside merchandising, player transfers, media rights.
Competitors in Netherlands
Its closest rivals include psv.nl, feyenoord.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1900
AFC Ajax is founded in Amsterdam, Netherlands.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #80 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns AFC Ajax?
AFC Ajax is operated by AFC Ajax N.V.. Public company structure, based on public filings and press reporting.
Where is AFC Ajax headquartered?
AFC Ajax is headquartered in Amsterdam, Netherlands.
When was AFC Ajax founded?
AFC Ajax was founded in 1900 by Floris Stempel, Han Dade, Carl Reeser.
How many employees does AFC Ajax have?
AFC Ajax employs approximately 400+ people.
What is AFC Ajax's revenue?
AFC Ajax's revenue: ≈ $220 million annual revenue (est.).
Who are AFC Ajax's competitors?
Main competitors in Netherlands include psv.nl, feyenoord.nl.
How does AFC Ajax make money?
Mainly matchday ticket sales, merchandising, player transfers, media rights.
Is AFC Ajax publicly traded?
AFC Ajax's ownership: Public company.
How many visitors does AFC Ajax get?
Third-party estimates place AFC Ajax at roughly 4.5 million visits per month, mostly from Netherlands, with 83% mobile traffic.
Is AFC Ajax safe?
AFC Ajax is an established sports site founded in 1900 and ranked #80 in Netherlands; use the official domain ajax.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsajax.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos