Diario AS
One of Spain's top sports dailies and sites covering football, basketball, F1 and more.
Diario AS at a glance
Diario AS is a sports website and one of the most visited sites in Spain, currently ranked #120 in the country. It was founded in 1967 by Don Pedro Pérez and is headquartered in Madrid, Spain. Today Diario AS is owned by PRISA. Our estimates put its audience at ≈ 220 million visits per month. The business earns money mainly through digital advertising, print sales. Its closest rivals include marca.com, mundodeportivo.com, sport.es.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 207 million / month | +2% |
| Q2 | ≈ 213 million / month | +3% |
| Q3 | ≈ 220 million / month | +3% |
| Q4 | ≈ 233 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 66 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| diario as | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Spain
Company information
- Website
- as.com
- Sector
- Sports
- Owner
- PRISA
- Owner type
- Public company
- Founders
- Don Pedro Pérez
- Founded
- 1967
- Headquarters
- Madrid, Spain
- Employees
- 300+
- Ownership
- PRISA controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Diario AS operates a sports media platform focused on Spain. One of Spain's top sports dailies and sites covering football, basketball, F1 and more. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #120 in this index
- Sector rank
- Leading sports site in Spain
- Global rank
- 300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| marca.com | ≈ 132 million / month | #121 class competitor | — |
| mundodeportivo.com | ≈ 99 million / month | #122 class competitor | — |
| sport.es | ≈ 66 million / month | #123 class competitor | — |
What is Diario AS?
Diario AS (as.com) is a sports media platform serving users in Spain. One of Spain's top sports dailies and sites covering football, basketball, F1 and more. It ranks #120 among the most visited websites in the country in this index, within the sports category.
Who owns Diario AS?
The site is operated by PRISA, founded by Don Pedro Pérez. The company was established in 1967 and is headquartered in Madrid, Spain. It employs around 300+.
Traffic and audience
Traffic estimates place Diario AS at roughly 220 million visits per month, about 7.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Diario AS makes money
Revenue comes primarily from digital advertising, alongside print sales.
Competitors in Spain
Its closest rivals include marca.com, mundodeportivo.com, sport.es.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1967
Diario AS is founded in Madrid, Spain.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #120 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Diario AS?
Diario AS is operated by PRISA. Public company structure, based on public filings and press reporting.
Where is Diario AS headquartered?
Diario AS is headquartered in Madrid, Spain.
When was Diario AS founded?
Diario AS was founded in 1967 by Don Pedro Pérez.
How many employees does Diario AS have?
Diario AS employs approximately 300+ people.
What is Diario AS's revenue?
Diario AS's revenue: ≈ $100 million annual revenue (est.).
Who are Diario AS's competitors?
Main competitors in Spain include marca.com, mundodeportivo.com, sport.es.
How does Diario AS make money?
Mainly digital advertising, print sales.
Is Diario AS publicly traded?
Diario AS's ownership: Public company.
How many visitors does Diario AS get?
Third-party estimates place Diario AS at roughly 220 million visits per month, mostly from Spain, with 83% mobile traffic.
Is Diario AS safe?
Diario AS is an established sports site founded in 1967 and ranked #120 in Spain; use the official domain as.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsas.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos