SPORT
A Barcelona-based sports daily focused on FC Barcelona coverage and Spanish sports.
SPORT at a glance
SPORT is a sports website and one of the most visited sites in Spain, currently ranked #121 in the country. It was founded in 1979 by Grupo Godó and is headquartered in Barcelona, Spain. Today SPORT is owned by Grupo Zeta / Prensa Ibérica. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through digital advertising, print sales. Its closest rivals include mundodeportivo.com, marca.com, as.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sport | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Spain
Company information
- Website
- sport.es
- Sector
- Sports
- Owner
- Grupo Zeta / Prensa Ibérica
- Owner type
- Private company
- Founders
- Grupo Godó
- Founded
- 1979
- Headquarters
- Barcelona, Spain
- Employees
- 200+
- Ownership
- Grupo Zeta / Prensa Ibérica controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- Spanish, Catalan
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SPORT operates a sports media platform focused on Spain. A Barcelona-based sports daily focused on FC Barcelona coverage and Spanish sports. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #121 in this index
- Sector rank
- Leading sports site in Spain
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mundodeportivo.com | ≈ 36 million / month | #122 class competitor | — |
| marca.com | ≈ 27 million / month | #123 class competitor | — |
| as.com | ≈ 18 million / month | #124 class competitor | — |
What is SPORT?
SPORT (sport.es) is a sports media platform serving users in Spain. A Barcelona-based sports daily focused on FC Barcelona coverage and Spanish sports. It ranks #121 among the most visited websites in the country in this index, within the sports category.
Who owns SPORT?
The site is operated by Grupo Zeta / Prensa Ibérica, founded by Grupo Godó. The company was established in 1979 and is headquartered in Barcelona, Spain. It employs around 200+.
Traffic and audience
Traffic estimates place SPORT at roughly 60 million visits per month, about 2 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How SPORT makes money
Revenue comes primarily from digital advertising, alongside print sales.
Competitors in Spain
Its closest rivals include mundodeportivo.com, marca.com, as.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1979
SPORT is founded in Barcelona, Spain.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #121 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns SPORT?
SPORT is operated by Grupo Zeta / Prensa Ibérica. Private company structure, based on public filings and press reporting.
Where is SPORT headquartered?
SPORT is headquartered in Barcelona, Spain.
When was SPORT founded?
SPORT was founded in 1979 by Grupo Godó.
How many employees does SPORT have?
SPORT employs approximately 200+ people.
What is SPORT's revenue?
SPORT's revenue: ≈ $40 million annual revenue (est.).
Who are SPORT's competitors?
Main competitors in Spain include mundodeportivo.com, marca.com, as.com.
How does SPORT make money?
Mainly digital advertising, print sales.
Is SPORT publicly traded?
No — SPORT is not listed as an independent public company; it is operated by Grupo Zeta / Prensa Ibérica.
How many visitors does SPORT get?
Third-party estimates place SPORT at roughly 60 million visits per month, mostly from Spain, with 83% mobile traffic.
Is SPORT safe?
SPORT is an established sports site founded in 1979 and ranked #121 in Spain; use the official domain sport.es and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssport.es
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos